Buzz
Insights into Lunar New Year Jams
- Tet is one of Vietnam's biggest festivals, and Lunar New Year jams are an essential part of the celebration.
- Lunar New Year jams have long been intertwined with the country's development. Over the years, their forms may have changed, but their significance remains unchanged.
- Every Tet holiday, every family has a tray of Lunar New Year jams with various flavors—sour, sweet, savory, spicy—to treat guests. You surely can't forget the feeling of enjoying the sweet, warm taste of Lunar New Year jams with a cup of special tea, while sharing stories with elders, parents, and loved ones, can you?
- Whether in a modern or traditional style, Lunar New Year jams retain their authentic flavors. Some essential Lunar New Year jam varieties include: young coconut jam, winter melon jam, kumquat jam, pumpkin jam, ginger jam, peanut jam, and red apple jam.
- Lunar New Year jams are not only an indispensable delicacy but also a meaningful gift for relatives, friends, and colleagues, symbolizing elegance and significance.
The 2022 Lunar New Year Jam Market – Vietnamese Products Take the Lead
Possibly catching up with the trends of Lunar New Year jams and other food items, the 2022 Lunar New Year jam market is already bustling with activity, even before the festive season arrives.
Current market trends show that the two most sought-after types of Lunar New Year jams in 2022 are traditional Lunar New Year jams and imported Lunar New Year jams. Most imported Lunar New Year jams on the market originate from countries such as the USA, Japan, South Korea, Thailand, China,... with prices soaring to millions of VND per box. Nevertheless, they still attract the attention of foreign-loving consumers.
However, the majority of Vietnamese consumers still prefer traditional Lunar New Year jams made by long-standing, renowned brands that have been closely associated with the Vietnamese people for generations. Brands like Huu Nghi Lunar New Year Jam, Hanoi Lunar New Year Jam, Thang Long Lunar New Year Jam,... are still highly favored. They come in various shapes including hexagonal, square, round boxes, with common weights such as 200g, 250g, 300g, 360g, 400g, 450g, 500g,...
In addition, some types of individual jams, dried fruits, and preserved fruits produced domestically are also quite popular, such as pumpkin jam, lotus seed jam, apricot jam, plum jam, candied kumquat, apple jam, tamarind jam, peanut jam, tomato jam,...
Prices of Lunar New Year jams for 2022 have seen a slight 10% increase compared to last year.
At this time, the Lunar New Year atmosphere has permeated supermarkets and distributors nationwide, with shelves stocked full of Lunar New Year jams, along with various cakes, and Tet snacks, all accompanied by a slight 10% increase in Lunar New Year jam prices compared to the same period last year in 2021. Below is a wholesale and retail price list for various types of Lunar New Year jams for your reference:
Price list of various Lunar New Year jams in the current market for 2022
- Variety of Lunar New Year Jams 2022 Prices
Wholesale and retail prices for some types of individually packaged jams:
- Coconut milk floss - Large strands: Retail price - 180,000 VND/kg, Wholesale price - 150,000 VND/kg.
- Coconut milk floss - Small strands: Retail price - 130,000 VND/kg, Wholesale price - 100,000 VND/kg.
- Kiwi jam: Retail price - 210,000 VND/kg, Wholesale price - 145,000 VND/kg.
- Sweet potato sticky strands: Retail price - 165,000 VND/kg, Wholesale price - 125,000 VND/kg.
- Ginseng sweet potatoes: Retail price - 190,000 VND/kg, Wholesale price - 140,000 VND/kg.
- Pickled plums: Retail price - 160,000 VND/kg, Wholesale price - 123,000 VND/kg.
- Dried bananas: Retail price - 165,000 VND/kg, Wholesale price - 125,000 VND/kg.
- Raisins: Retail price - 180,000 VND/kg, Wholesale price - 130,000 VND/kg.
- Beetroot jam: Retail price - 160,000 VND/kg, Wholesale price - 123,000 VND/kg.
- Winter melon jam: Retail price - 130,000 VND/kg, Wholesale price - 90,000 VND/kg.
- Dragon fruit jam: Retail price - 120,000 VND/kg, Wholesale price - 80,000 VND/kg.
- Ginger jam: Retail price - 150,000 VND/kg, Wholesale price - 110,000 VND/kg.
