Buzz
In 2018 alone, mobile device traffic accounted for 52.2% of total internet traffic, up from 50.3% in 2017.
The expected increase in mobile device traffic is projected to surpass computer traffic, especially as emerging markets in Asia witness a surge in mobile device users.
Hence, for content creators and online publishers, it's imperative to grasp the trends and internet usage habits of users to develop and optimize content on mobile devices more effectively.
In the following article, Mytour will introduce you to 3 methods to optimize content on mobile devices.
3 techniques to optimize content on mobile devices
Method 1: Craft captivating headlines
It's a fact that most mobile web users tend to skim through content, only pausing for articles with extremely captivating and impressive headlines.
However, this doesn't mean that just having an impressive headline is sufficient without paying attention to the content and its presentation. Instead, it's essential to adjust the structure of your content so that sentences and paragraphs are easier to read.
Apply the following basic content structure:
- Headline Section: Start with a concise headline, adjusted to fit the screen size of mobile devices. An ideal headline consists of 5 words and 34 characters.
- Summary Section: Provide a concise summary of the content related to the article, enabling users to grasp the issue and the content discussed.
- Body Section: The body section elaborates on the detailed content deployed in your article.
Method 2: Divide Content into Separate Sections
It's a fact that users dislike reading 'wall of text' articles, especially on small-screen mobile devices, which further exacerbates user discomfort when staring at a screen filled with text.
So, to optimize content for mobile devices, the ideal solution is to divide content into sections, paragraphs to make it easier for users to read.
There are several ways to achieve this:
- Utilize Subheadings: Use subheadings to divide article content into different sections, paragraphs, making it easier for users to imagine the main content of that paragraph, whether it's the content they're looking for or not.
- Incorporate Images: Many web users tend to prefer viewing images over reading text. By using illustrative images, articles look less 'bare,' rather than all text, using images makes them more visually appealing.
- Utilize Paragraph Indentation: Paragraph indentation is a simple way to optimize content for mobile devices, helping to filter out important information.
Method 3: Present Concise Sentences and Paragraphs
In general, by breaking down sentences and paragraphs into smaller, focused segments, each paragraph focusing on a single idea, this will create a more comfortable web browsing and reading experience on mobile devices.
In reality, a paragraph of 70 words may seem short on a computer screen, but it appears somewhat lengthy on a mobile screen.
However, it's essential to intersperse between long and short sentences to create a rhythm for the article, rather than breaking every sentence apart.
Another way to control the length of paragraphs is to write concise, succinct sentences while avoiding common words such as: very, really, just, some, ... .
The above article by Mytour has just guided you through 3 methods to optimize content on mobile devices. As mobile device traffic accounts for a significant portion of total internet traffic, content creators need to optimize their content to fit mobile devices. And, of course, the first and most important factor in attracting users is high-quality content.
To save battery on your mobile device, you can disable background-running apps on Android because these apps often consume a lot of battery. You can refer to our article on how to disable background-running apps on Android for guidance.
