While Covid-19 has temporarily subsided, its aftermath lingers heavily, especially for restaurants and eateries. Many had to pause operations briefly, while others faced permanent closure. The pandemic has shifted consumer habits towards home cooking and dining, reducing the demand for eating out. Thus, online food business emerges as an effective solution for many restaurants.
- Increasingly Discerning Consumers
It can be said that consumers are becoming more discerning about the origin and quality of products. Given the prevalence of contaminated food and harmful chemicals, which pose health risks, consumers seek out brands offering clean food or reputable, high-quality eateries.
Selling clean, naturally sourced food is highly sought after
- The Growth Rate of the Food and Beverage (F&B) Industry
Currently, the average growth rate of the food and beverage industry is 10.9% per year and is projected to continue strong growth in the coming years.
- Modern Lifestyle and Technological Advancements
In modern times, life is increasingly hectic. With busy schedules, consumers, especially those living in major cities, have limited time for shopping and cooking. Additionally, technology and social media platforms (Facebook, Instagram, etc.) have seen significant growth, providing opportunities for selling food and beverages online.
What principles should you adhere to when running an online food business?
Principle 1: Utilize the advantages of Social Media and Websites
Leveraging social media, websites, and online selling platforms is the most effective method to increase revenue when deciding to venture into online food business. Firstly, you need to understand your product and target audience to select the appropriate sales channels.
Popular social media platforms in Vietnam include Facebook, Zalo, and Instagram
Instagram: With up to 90% of users under 35 years old, predominantly 16-25 years old, Instagram is undeniably a suitable sales channel for the younger demographic. Particularly, nearly 50% of Instagram users have shopping needs. Additionally, interacting with Instagram users is easier compared to Facebook. Creating sales content on Instagram is similar to Facebook, but Instagram users generally have good aesthetic taste, so emphasis should be placed on quality and image layout.
Venturing into Food and Beverage Business via Website
Besides Social Media, websites are also a popular choice for online food and beverage businesses. Creating a website is not too difficult; you can either create a simple website yourself or hire a professional designer. Include all brand information, address, products, prices, promotions, special events, etc., on the website and link it with social media for unified communication to users.
Principle 2: Prioritize Food Quality and Service
Whether you sell online or in-store, the quality of food and beverages remains the most crucial factor for customers to choose you. Depending on the nature of the food, chefs arrange cooking, the sequence of dishes, and appropriate packaging for each product to ensure the best flavor. Packaging with environmentally friendly materials such as paper bags, paper boxes, or biodegradable plastic bags will also leave a positive impression on your brand.
Principle 3: Partnering with Shipping and Electronic Payment Providers
Shipping Partners: Operating online means delivering goods to customers. You can handle delivery yourself or employ dedicated delivery staff if you have a certain online customer base. Additionally, you can partner with shipping providers such as Aha Move, GrabExpress, etc. Ensure reasonable shipping costs and careful handling to guarantee the quality of food and beverages delivered to customers.
Electronic Payments: Customers are increasingly favoring electronic payments due to their ease of use and the avoidance of cash transactions, reducing risks during the Covid pandemic. Quick, convenient, and cost-effective payment options include e-wallets like Momo, VNPay, ZaloPay, Airpay, ViettelPay, etc.
Principle 4: Online Food and Beverage Business through Third-party Platforms
Third-party platforms here refer to Online Sales Channels such as PasGo, Now, Grab, Gojek, etc. These entities will help you connect with their customers and generate revenue for you.
- Simply collaborate with third parties and set up a store. Third parties will assist you in building content, advising on special promotions, and organizing events to attract customers to your brand.
- Each sales channel has a website, Online Selling Applications, and a certain number of visitors. By partnering with third parties, brands can easily reach and target their desired customers.
Shipping companies may integrate both delivery drivers and electronic payments, saving you time and hassle in searching and managing these issues.
While you incur costs to set up a store and pay commission fees on orders, these expenses are minimal compared to the effective sales results. Currently, PasGo offers food and beverage delivery services. Feel free to download or update the latest version from:
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