So what 'arsenal' will Apple equip its next premium iPhone with to surpass the Galaxy S23 Ultra, the latest and greatest flagship from Samsung at the moment? Let's delve into the article below to find out.

Enhanced Optical Zoom Camera
This upgrade has been long overdue, but Apple may finally add promising optical zoom capabilities to its lenses. Leaks suggest the new iPhone's telephoto lens could support 6x optical zoom. Although this number may not match the 10x optical zoom telephoto camera on the S23 Ultra, it's definitely a step in the right direction for Apple.

Recall that the current iPhone Pro features 3x optical zoom and 15x digital zoom, while the Galaxy S23 Ultra boasts Space Zoom up to 100x. Therefore, the image quality of Samsung's premium smartphone still surpasses that of the current iPhone Pro. Thus, Apple needs to provide at least 30x zoom capability on the Max if it wants to outshine its 'rival'.
USB-C Port

iPhone 15 Regardless of that, the iPhone 15 Pro Max definitely needs a charging speed boost, as Apple's phone has been stuck at 20W for a while. In contrast, the Galaxy S23 Ultra now supports fast charging with a power of 45W.
In tests, the Max took up to 30 minutes to charge 57% of the battery. In the same period, the Galaxy S23 Ultra charged 65% of the battery. Therefore, the 'Bitten Apple' needs to address this issue if it wants to 'overtake' Samsung's premium phone.
Sleeker and Stronger Design
Many people have expressed their boredom with the square appearance of the iPhone, so it's time for Apple to make a change. The good news is that the iPhone 15 Pro Max is rumored to have a rounder design, making it more comfortable to hold. Furthermore, a leak suggests that the size of the iPhone 15 Pro Max will be shorter and narrower than the Pro Max, while the body will be thinner.

The only downside is that the rear camera module will protrude more on the iPhone 15 Pro Max. However, Apple's next premium phone is expected to have a titanium frame, which is more durable and lighter than the aluminum of the Galaxy S23 Ultra.
Expand Memory Capacity
With Samsung recently boosting the minimum memory for the Galaxy S23 Ultra to 256GB, many iFans are hopeful that Apple will follow suit with the upcoming iPhone 15 Pro Max. It's evident that with the capability to capture ProRAW 48MP photos alongside the increasing size of games and apps, the standard 128GB memory version on the iPhone is no longer adequate.

Enhanced Graphics Performance
You might be surprised to learn that the Galaxy S23 Ultra outperforms the iPhone 14 Pro Max in graphics performance, at least according to the widely used 3DMark Wild Life benchmark. However, it's rumored that Apple will equip the iPhone 15 Pro Max with the A17 Bionic chip built on a 3nm process, offering superior performance compared to the previous generation.

TSMC's new 3nm process will help improve battery life and overall performance. Therefore, the iPhone 15 Pro Max will boast a stronger CPU and GPU performance. Coupled with rumors of increasing the RAM from 6GB to 8GB for the iPhone 15 Pro Max, Apple's premium phone will truly be a 'beast'.