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Twitter kicked off the Analyst event by announcing new goals to grow its user base to 315 million monetizable daily active users (mDAU) by the end of 2023 and achieve $7.5 billion in annual revenue by 2023, doubling the $3.72 billion revenue the company reported in 2020.
5 Exciting New Features Coming to Twitter in 2021
The features introduced in this event aim to help Twitter achieve its user and revenue goals by 2023 as outlined by the company. Here are the top 5 notable new features set to debut on Twitter this year.
1. Communities Feature
2. Exclusive Subscription Service - Super Follows
Super Follows introduces a realm of exclusivity. Subscribers gain access to unique content, supporter badges, subscriber-only updates, perks, and discounts. All this from their favorite Twitter accounts for just $4.99/month. Super Follows opens new avenues for creators to monetize their Twitter following directly.
This mirrors the Prime membership on Twitch or Patreon, empowering users to support their favorite content creators across platforms and receive special privileges in return.
3. Safety Mode Ensures Online Well-being
Safety Mode is Twitter's proactive approach to safeguarding user experiences. It automatically detects and blocks harmful interactions, offering a secure environment for all users to thrive in.
Twitter's commitment to user safety takes center stage with the upcoming deployment of Safety Mode. This feature aims to combat abuse and spam by automatically blocking rule-violating accounts and hiding those that resort to abusive language or hostile remarks.
Henceforth, anyone indulging in Twitter spamming or leaving comments laden with abusive or hostile language will find their accounts restricted from interacting with your profile for the next 7 days.
4. Business Accounts
Another imminent addition to Twitter's arsenal is the introduction of business accounts, akin to those on Facebook. To distinguish between various account types, Twitter will 'expand categorization of account types' on the platform. This means different profiles will now sport distinct attributes.
For instance, users will be able to set up a dedicated business profile, providing pertinent information such as location/address, opening hours, and more. Furthermore, this feature will help differentiate Bots from personal and business accounts.
5. Audio Spaces - Enhancing Interaction through Sound
Following in the footsteps of the popular audio-based social networking app Clubhouse, Twitter is eyeing an early release of Audio Spaces. Essentially, it will enable content creators to host audio-only chat rooms to engage directly with their followers and fans.
Announced last year, Audio Spaces has undergone testing on iOS for a while and is currently also being tested on Android.
Additionally, Android 12 is set to launch soon. Let's explore what's new with Android 12 and the smartphones getting the update.
Thus, these are the 5 new features slated to appear on Twitter in 2021. Besides enhancing user experience, the company also aims to ensure user safety and help them build a creative community to express their thoughts. With the introduction of these features, Twitter is one step closer to their core objectives.
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