Buzz
It seems there's no month without sales anymore. The e-commerce platforms sprout like mushrooms, each vying for customer attention with unique strategies.
Overview of tactics by online shopping platforms
March is ablaze with promotions, celebrating the birthdays of giants Lazada and Tiki with enticing deals like:
- Lazada's Super Birthday Sale offers a flood of deals and gifts from March 27th to March 29th, 2019
- Tiki's legendary 9-day shock sale birthday celebration
Shopee and Sendo engage in a 'watch and learn' strategy, offering attractive deals without any birthday pretext, capturing consumers' attention with features like:
- Shopee's Spring Sale Festival boasts 33,333 unbeatable deals
- Sendo offers free shipping on all orders, surpassing the joy of birthdays
Which promotional tactic gains the upper hand?
Regardless of the promotional method, the campaigns by major e-commerce platforms have taken place, enabling consumers to secure quality goods at bargain prices, while sellers experience a rush of orders to the point of stockouts - a sign of success.
March saw Sendo capturing customers' hearts by truly understanding their desires – genuine promotions and real free shipping. This approach led to a shopping spree among consumers, with many purchasing numerous items from Sendo.vn, unable to resist the temptation.
Another highlight for consumers has been the quality of products and service from Tiki. Despite slightly higher prices, the value received is considered worth it. This year, Tiki has opened its platform to partners, allowing them to participate in the sales process, while still competing with Lazada and Shopee in distributing goods.
With Shopee introducing a 1% fee on successful transactions, sellers on the platform have been seen cutting prices to clear inventory for new stock. They plan to raise prices afterwards to maintain profitability.
A minor segment of Lazada's consumers have reported strange discrepancies, such as promotional hair dryers priced at 49k jumping to 96k upon clicking, estimated free shipping turning into a 31k charge at checkout, and cancelled orders due to suspected bulk purchasing with Citibank discount codes. Despite these issues, many parents have successfully purchased high chairs, diapers, and formula milk at good prices for orders over 399k – exceeding 1 million VND.
For detailed information on March's discount promotions, click here.
In conclusion, as March draws to a close and we anticipate the exciting prospects of April, the decision to indulge in upcoming promotions remains uncertain. What's evident, however, is the ongoing price volatility expected to rise. As savvy consumers, our focus will shift towards more than just prices, emphasizing the quality of goods, service excellence, and swift delivery as the benchmarks for e-commerce platforms to secure and manage effectively.
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