Buzz
*Warning: This product is not intended for individuals under 18 years old.
1. Lush Fruit Beer with the Desire to Unleash the Potential of Vietnamese Youth
With the growing needs of individuals, beverages, including beer, have evolved. Among them, Lush fruit beer stands out as a 'safe' option for those who enjoy drinking without the effects of traditional beer. Masan introduces the Lush fruit beer as a fresh step to awaken the potential of Vietnamese youth, inspiring them to embrace life with the slogan 'Live fully, taste anew.' This lively slogan successfully captures users' attention, enticing them with the cool, refreshing taste of beer blended with fruit flavors.
Lush fruit beer signifies living openly and positively, daring to explore and try new things to unlock one's potential, aiming to be a bridge bringing people closer together.
2. Modern and Unique Fermentation Process Crafting Each Drop of Quality Beer
The essence of flavor and distinctiveness in beer, especially Lush beer, undeniably lies in the production process. This product encapsulates the essence of modern European beer-making technology, combined with Vietnam's exclusive formula, produced directly in Vietnam to ensure user confidence. Lush is the harmonious blend of Lager beer with 100% natural fruits.
The secret behind the delicious and refreshing European-style taste is the unique cold fermentation process. Carefully selected ingredients undergo a two-stage fermentation: the first stage at a temperature of around 12°C, followed by maturation at a temperature below 0°C for two weeks. This unique fermentation method sets Lush fruit beer apart, making it unlike any other fruit beer in the market.
3. Youthful, Fresh, and Modern Design of Lush Beer Cans
Lush beer is packaged in slim, easy-to-hold cans, each with a standard volume of 330ml. The modern and fresh can design prominently features the LUSH logo horizontally, followed by a vibrant image of a sunflower – a yellow sun situated just above.
Each flavor of Lush fruit beer will have a different color: original Lager flavor in blue, tropical passion fruit flavor in yellow, refreshing pink grapefruit flavor in pink, and apricot peach flavor in yellow. The striking impression when looking at a Lush beer can is the fresh, youthful colors, perfectly aligning with the brand's spirit of 'living fully' and igniting the passion and potential of the youth.
4. Lush Fruit Beer with 4 Flavors for a Fresh Taste Experience
Lush is born from the fusion of Lager beer and fruits, offering not just one but four different flavors for users to comfortably choose, providing a new and exciting experience:
With 4 distinct flavors, it's evident that most Lush fruit beers have low alcohol content, reflected in their names – a combination of various fruits. Pink grapefruit, apricot peach, and tropical passion fruit beers have an alcohol content of 4%, enough to provide a mild buzz but difficult to get intoxicated, especially for the younger crowd. Fruit beer breaks the stereotype of beer being just an alcoholic beverage; it also serves as a refreshing drink with unique fruit flavors, perfect for sipping and chatting.
Only the original Lager type has a higher alcohol content at 4.5% for those who enjoy a more 'intoxicating' experience with friends. In summary, your choice depends on your preferences and the occasion.
Life is incomplete without fun moments with friends. So, why not boldly 'taste anew' with the 4 different flavors of Lush fruit beer?
