Buzz
Casper is set to unveil its new television product at the end of October 2019. This marks the introduction of the third product line for Casper in the Vietnamese market after air conditioners and water heaters.
1. Advantages and Challenges of Casper Televisions
Casper is set to unveil its new television product at the end of October 2019. This marks the introduction of the third product line for Casper in the Vietnamese market after air conditioners and water heaters.
What advantages and challenges will Casper Televisions face? This article will focus on analyzing Casper's overall situation rather than delving into the broader television market analysis.
Is Casper the hottest brand right now?
Casper, a Thai brand known for Thai quality... This country is the birthplace of leading electronic and refrigeration brands such as Daikin, Mitsubishi, Toshiba,... which have long been ingrained in the minds of Vietnamese consumers who trust in the quality and technology of their products.
Casper is a multinational company established and advised by organizations and individuals with expertise and experience in finance, commerce, especially in electronics, refrigeration, and home appliances. Casper has become one of the leading brands in the region, easily recognizable in Thailand, Malaysia, South Korea,...
In the air conditioning sector, within just 4 years, an unnamed, ageless brand... Casper has become one of the top 4 air conditioner brands in our country, an achievement that impresses many long-standing names in the market.
With a strong presence in the air conditioning sector, expanding into hot and cold water heaters, televisions,... or whatever else Casper ventures into will broaden the brand's reach, making it more accessible to consumers.
Extensive Distribution Network & Dealer Coverage
Most of the dealers distributing Casper air conditioners also distribute electronics and refrigeration products. Therefore, it's easy for these dealers to introduce Casper televisions with great ease.
Casper boasts an impressive network of 500-600 member shops, a feat unmatched by any other company. These dealers enjoy priority benefits directly from the company.
Additionally, Casper has a highly loyal and dedicated technical team.
Therefore, Casper easily garners the support of its extensive network of dealers and partners.
Is Casper Television any good?
This is a question most dealers ask before deciding whether to sell this product or not. What unique technologies does Casper Television offer? To answer this question, we can look at the quality of Casper air conditioners, which have shown stable performance over 4 years, cooling quickly,... with quick & professional warranty support services.
Casper has a market research team in Vietnam that deeply understands the market dynamics: Vietnam lies in a tropical monsoon region: Dry winter, hot and humid summer... thus, demand for household appliances is stringent. Consequently, Casper products best meet the needs of Vietnamese consumers.
Different Warranty Policies
How many years does Casper Television warranty cover? As you know: In the air conditioning sector, Casper has revolutionized the industry with its impressive product replacement policy within 2 years. For hot and cold water heaters, Casper offers a 1-year replacement policy.
Is Television still a lucrative market?
In terms of the number of competitors, the air conditioning market is much more intense than the television market. While there are nearly 30 air conditioning brands vying for market share, there are only about 15 television brands. Leading television brands dominating the current Vietnamese market include Samsung, Sony, LG, Toshiba, Sharp... as well as smaller brands like TCL, Kolingt, Skyworth.
Will Casper face challenges with televisions?
