Buzz
Most businesses need to maintain their visibility and relevance in search results. Data is now considered the 'king' because users no longer rely solely on prominent websites to find the products and services they need.
What users need now is a search frame to find what they want. The entire user experience starts within the search frame, making SEO one of the top solutions for marketing and online brand recognition.
It's important to remember that SEO is a combination of techniques and technological aspects. SEO has never been undervalued. Optimization techniques are extremely important for an online website.
Renowned web experts all recommend businesses and individuals to utilize Technical SEO (SEO technique) to achieve desired results, improve traffic, and attain higher rankings. Therefore, in this article, Mytour will introduce you to all about Technical SEO 2019.
1. What is Technical SEO?
In simple terms, Technical SEO or SEO technique ensures actions are taken to ensure a website complies with the principles set by search engines.
Monitoring Technical SEO can help increase traffic and achieve higher rankings on search engines without relying on third-party service providers.
2. All About Technical SEO 2019
Website Speed
Website speed is one of the critical concerns in 2019. With Google's algorithm changes, website speed has become a factor for ranking evaluation.
Approximately 47% of users expect website load times within 2 seconds or less. If your website takes longer to load, the likelihood of users 'bouncing' is significant.
Therefore, ensure your website's load speed is not significantly slower than that of your competitors'. If you're doubtful about your website's load speed, you can use a tool called Google Page Speed Insights to check it. Additionally, the tool provides solutions to speed up your website.
Mobile-Friendly Design
Another crucial factor is making your website mobile-friendly. Nowadays, most users tend to use mobile devices more than computers. Optimizing your website to be mobile-friendly is also a way to increase traffic and your website's ranking.
Google's Mobile-First Indexing, which prioritizes mobile versions of websites, allows you to establish a web version specifically for mobile devices. Google approaches mobile indexing similarly to desktop indexing, meaning it ranks your website's mobile version based on information gathered from the desktop version.
Crawl Errors
Next, eliminate crawl errors from your website. Search engines cannot crawl and index your website if it contains crawl errors.
To search for pages on your website, search engines use 'crawlers.' These pages are then scored based on hundreds of signals to determine whether they should be indexed and ranked high for a specific keyword on SERP.
Google Search Console allows you to monitor various aspects of your website, such as the last crawl for index errors and security issues. Removing these errors as soon as possible is crucial. Deep Crawl and seoClarity are the two best tools to check for crawl errors.
Website Structure
The stability of a website plays a crucial role in SEO. If your website crashes frequently, search engines will overlook it, resulting in poor rankings.
Additionally, this is also the reason for a drastic drop in your website's traffic. By regularly checking your website and addressing server or hosting issues, you can prevent these errors from affecting your traffic and website ranking.
Analyze Your URLs
URLs are crucial aspects of Technical SEO. According to Google, your URLs should be as simple as possible. Complex URLs don't impress search engines. Additionally, standard URLs have appropriate hyphens and spaces.
Crawlers can be confused by complex URLs and may not index your website correctly. Making your website URLs as simple as possible is best. This is not only helpful for SEO but also makes it easier for users to access your website.
Robots.txt
Certain image files and specific sources should not be displayed when Google crawls data through your website. Robot.txt files play an extremely important role as they ensure specific files are not shown in Google search results.
In this article, Mytour has just introduced you to all about Technical SEO 2019. Essentially, Technical SEO is an important factor for running and optimizing websites effectively. Hopefully, this article has provided you with useful information. Readers can also refer to SEM and SEO, which one to choose?
Furthermore, if there are any doubts or questions that need clarification, readers can leave their comments below the article for discussion.
