Buzz
Everyone knows that the OPPO Reno6 series was recently launched by OPPO. According to numerous speculations, they may very well be released in our country this July. With the remarkable sales record of OPPO Reno5 before, can this Reno6 generation maintain it?
Let's discuss a few things about the new OPPO Reno6 series! But first, let's take a look at how Reno5 achieved such tremendous success.
How did OPPO Reno5 secure the top spot in sales in Vietnam?
There are three fundamental reasons to explain the journey to sales success of OPPO Reno5 in our country: a great product, smart pricing, and a pinnacle advertising campaign.
OPPO has clearly defined a direction for the Reno devices, always targeting the youth, focusing on practical needs, broadly satisfying the majority of young users aged 18 - 30.
Featuring a modern design, attractive colors, and practical features such as beautiful selfie camera, fast charging up to 50W or even 65W, and eye-catching smooth display with high refresh rate, are what OPPO aims for in the Reno5 Series. Though they are basic features, these are what users use the most and easily recognize.
Besides a good product, there needs to be a 'right' price. OPPO Reno5 is priced at 8.69 million VND, suitable for users to comfortably spend on a smartphone. This price hits the sweet spot, not too cheap that it won't last long, not too expensive that it's a splurge.
Offering accompanying gifts has become a legitimate reason for manufacturers to be more confident in pricing, through flash sales with gifts or discounts to capture user psychology for timely adjustments. Do you remember how many big sale events Reno5 had?
Both product and pricing factors are insufficient for success without a strong and effective marketing plan. OPPO has proven itself as a marketing powerhouse, releasing promotional campaigns one after another to heat up the product's appeal.
Having been a companion to various online photo contests, sponsoring large entertainment programs, and game shows. Most notably, the long-standing collaboration between Sơn Tùng MTP and OPPO has laid a solid foundation for Reno5's brand.
These factors have created a powerful momentum for this smartphone, achieving record-breaking sales success in Q1 2021, maintaining top positions in the charts of best-selling smartphones in Vietnam.
So, what can we expect from the new OPPO Reno6 generation?
Speaking of the product beforehand, the OPPO Reno6 series appears as a more refined version of its predecessor, Reno5, from design to features.
We have a square metal frame, an eye-catching glass back in fashionable colors, an OPPO device targeting the youth. Additionally, the company doesn't forget to introduce new-age features in OPPO Reno6 - 5G connectivity.
Although 5G is not yet widely available, it's still a must-have feature for 2021 mid-range smartphones.
Furthermore, the new OPPO Reno6 has seen significant improvements in hardware as well as exciting new features: improved display quality, camera, and a larger battery. These make for a perfect upgrade to its predecessor, Reno5.
You can find detailed information about these upgrades here:
When it comes to marketing, I don't think the pandemic situation can hinder OPPO's upcoming marketing campaigns. Bearing the reputation of a powerhouse in marketing, you can trust that OPPO won't let you down.
What do you think about Sơn Tùng M-TP appearing in the new MV with OPPO Reno6? Or perhaps even more, like a large-scale photography contest? Who knows, right?
Due to significant upgrades in configuration, my speculation is that the price range for OPPO Reno6 in Vietnam will be below 10 million VND. Furthermore, the addition of a Reno6 Z variant, possibly a slimmed-down version of Reno6, is also highly anticipated as OPPO is expected to diversify price points, catering to a broader audience.
If OPPO continues its strategy from Reno5 to Reno6, the company may well maintain its momentum in our country.
What are your impressions of the Reno6 Series? Leave a comment below!
Learn more: Reno6 Z 5G will debut in VN on 21/7, registration for updates is now available
