Buzz
Henceforth, if users want to purchase a Gold iPhone, their only option is the iPhone 6s/6s Plus. Currently, the remaining Gold-colored iPhones from previous generations are limited, and Apple won't produce more of this variant. Therefore, interested users should act swiftly to place their orders.
Apple ceases the sale of prior-generation Gold iPhones
The Apple strategy can be explained as follows: Users are always fascinated by new iPhone colors such as Rose Gold and Gold in the past. Not selling older Gold iPhones is a tactic to direct users towards this year's iPhone 6s and iPhone 6s Plus, the most expensive models currently offered by the company. Additionally, it ensures a premium user experience for those opting for the latest iPhones from Apple.
It is known that on September 25, iPhone 6s/6s Plus will be widely available. There have already been queues forming at Apple Store locations with people eager to be among the first to own the new iPhones.
Thus, it can be seen that Apple is increasingly limiting the quantity of older generation products to attract user interest and encourage the purchase of newer, more premium smartphones. However, there are still many people who do not fully comprehend the advancements and new features on their smartphones compared to the previous predecessors. You can refer to the article 'What Sets iPhone 6s Apart' for a clearer insight into this smartphone.
