Apple continues to assert dominance in the EU by allowing iPhone users to download apps from sources beyond the confines of the App Store

Referred to as sideloading, forthcoming changes set to occur in the first half of 2024 will enable iPhone users to download applications without reliance on the App Store. This implies developers will no longer be obligated to pay the 15 to 30% commission to Apple.

In the latest edition of the Power On newsletter, Gurman disclosed that Apple will introduce a 'closely controlled system' permitting EU users to install applications from third-party stores. Furthermore, 'The Big Apple' will revamp the Messages app and payment systems as part of these changes, possibly via .

Gurman's recent information contradicts a recent report suggesting that the sideloading feature may coincide with Apple's iOS 17.2 software update, slated for release next month.

It's known that the EU's Digital Markets Act (DMA) came into effect on November 1, mandating businesses to open up services and platforms to other companies and developers. The DMA will heavily impact Apple's platforms and could lead to significant changes on the App Store, Messages, FaceTime, Siri... The deadline for companies to comply with EU regulations is March 6, 2024.

Apple has declared that sideloading will 'undermine the privacy and security measures' relied upon by iPhone users, making them susceptible to malicious software, scams, data tracking, and other issues. Regardless of its stance, Apple must adhere to the DMA or face the risk of being fined up to 20% of global revenue for EU law violations.