Buzz
According to a similar survey, Apple ranks among the most preferred brands for foldable smartphones despite not releasing any devices yet.
Specifically, a recent survey by Counterpoint Research indicates that 26% of smartphone users are highly likely to purchase a foldable phone next. 16% are likely to do the same, while 27% are uncertain. Only 17% of smartphone users express no interest in foldable devices.
When it comes to preferred smartphone design, U.S. users lean towards clamshell designs, with 49% favoring flip phones over the book-like design popularized by the Galaxy Z Fold series.
Market research firms reveal that in 2022, there were 4.7 million foldable phone users in the U.S. It's intriguing that Apple ranks as the second most popular brand for foldable phones in the U.S., despite not having released such a device. Apple is currently in the development phase of its Fold, yet 39% of survey participants name Apple as their preferred brand for foldable phones.
This demonstrates the power of the Apple brand among phone users in the U.S. American iFans have immense trust in their favorite brand and are willing to purchase an iPhone Fold, despite not knowing its design or features.
