Buzz
According to a recent market research report by Niko Partners focusing on the Asia-Pacific region, the gaming market is expected to exceed 1 billion gamers and reach a value of $41.4 billion USD by 2026.
Recently, Niko Partners, a leading research firm in the gaming and consumer markets in Asia, released an intriguing market research report. Through its findings, the firm predicts that the mobile and PC gaming market in the top 10 Asian countries will generate $35.9 billion USD in 2022, reaching $41.4 billion USD by 2026. Additionally, with the current growth rate, the total number of PC and mobile gamers in these 10 Asian countries will reach 788.7 million in 2022, and 1.06 billion by 2026.
Lower forecasts for 2022 will impact growth rates until 2026. India, Thailand, and the Philippines are the fastest-growing markets in terms of revenue. Japan and South Korea have the most mature markets in the Asian region, accounting for over 77% of revenue. In 2022, gaming revenue in Japan decreased by 2.6% compared to the same period, while South Korea remained unchanged. India is the second-largest gaming market in the world, with 396.4 million gamers, representing 50.2% of the total gamers in Asia. Furthermore, India is also the fastest-growing market with a 5-year revenue growth rate of 21%.
Additionally, the gaming industry in Asia has several other growth drivers, including:
- Esports: Continues to be a medal sport at the 2022 Southeast Asian Games (SEA Games).
- 5G: Witnessed impressive launches in many markets, with Singapore, South Korea, Japan, and Taipei, China having much better 5G coverage compared to last year.
Asia is identified as the most significant electronic gaming development region globally. Alongside this, it presents a substantial opportunity for game developers, publishers, hardware and equipment manufacturers, infrastructure providers, and investors.
High consumer demand for gaming, esports, tournaments, and online streaming, coupled with increasing disposable incomes, improved infrastructure, and investments by multinational companies and government entities, has laid the groundwork for sustained robust growth. However, differing player cultures, preferences, and spending behaviors in each market mean that there is no one-size-fits-all approach.
