Buzz
ASUS's recent statement brings hope to fans and enthusiasts, denying rumors of ZenFone discontinuation and promising ongoing smartphone releases.
ASUS assures no ZenFone terminationIn a press release, ASUS specifies their intention to continue ZenFone production, countering recent claims of the ZenFone 10 being the series' swan song.
The company clarifies none of the aforementioned reports are accurate, committing to new releases in both ZenFone and ROG Phone lineups. The official statement reads:
“We are committed to developing our two main phone business lines, the ROG Phone and ZenFone. ASUS has a strong commitment to our smartphone business and our customers. Please refer to our Q2 earnings conference for further information. Stay tuned for our 2024 product lineup.”As such, users will continue to receive quality phones from ASUS in the future. However, it seems the company will abandon compact smartphones and focus on larger devices. This is because small phones target a niche market and cannot generate significant revenue for the company.
Read more: ASUS ROG Phone 8 series spotted on IMEI database with super powerful Snapdragon 8 Gen 3 chip
