In a recently concluded online streaming event, ASUS has unveiled internationally the new-generation gaming duo - ROG Phone 7 and ROG Phone 7 Ultimate. These are the successors to the ROG Phone 6 series introduced last year.
Uncompromising Performance
The ROG Phone 7 is equipped with the Snapdragon 8 Gen 2 mobile processor, 15% faster and 15% more power-efficient than the previous generation. It comes with up to 16GB LPDDR5X RAM clocked at 8533 Mbps and 512GB UFS 4.0 internal storage. The ROG Phone 7 is also ready for WiFi 7 (802.11be), supporting channels up to 320MHz and Multi-Link Operation.

Thanks to Qualcomm's technology, the ROG Phone 7 supports hardware-accelerated Ray Tracing. All this power is further enhanced by the Armoury Crate performance manager, providing gamers with the best control over performance settings.


The ROG Phone 7 utilizes Samsung technology. Additionally, the
ROG Phone 7 Ultimateis equipped with ROG Vision, a unique matrix color display on the back of the phone. This innovative feature can showcase fantastic animations triggered by system events such as charging status, incoming calls, activating X Mode, etc. Gamers can even create personalized animations, further enhancing the uniqueness of the ROG Phone 7 Ultimate.
Energy Performance Optimization
To reduce energy consumption without compromising performance, the ROG Phone 7 takes advantage of the 15% energy efficiency improvement brought by the Snapdragon 8 Gen 2, enhanced by the GameCool 7 cooling system to cool the CPU from all directions. This system utilizes a three-stage approach.

For short gaming sessions, Boron Nitride (BN) thermal compound on one side of the CPU prevents overheating and reduces throttling. Medium-length gaming sessions are cooled by a larger vapor chamber and graphite sheet on the other side. Finally, for longer gaming sessions, the AeroActive Cooler 7 – with a fan placed directly over the CPU position – leverages AI-driven active cooling system, with a thermoelectric chip increasing cooling efficiency.

In the ROG Phone 7 Ultimate, cooling is further enhanced with the AeroActive Portal vent. This air vent opens automatically when the AeroActive Cooler fan is attached, channeling continuous cool air from the fan blades into the heat sinks. This reduces heat generated by the SoC, resulting in a significant increase in both gaming performance and battery life. When activated, the AeroActive Portal can boost the device's cooling performance by up to 20%.

The new 'Rapid-Cycle' vapor chamber cooling system in the ROG Phone 7 has been completely redesigned. It's larger and utilizes new internal technology. Instead of conventional cylindrical structures, this system employs specially designed Y-shaped columns along the chamber's long edges to enhance vaporization efficiency and condensation.
Additionally, six liquid return channels act as high-speed conduits to route liquid back to the SoC faster for the next cooling cycle. The graphite sheets in the ROG Phone 7 have also been enlarged and reshaped to maximize heat transfer from the mainboard and RF board outward.

Finally, the AeroActive Cooler 7 cooling fan not only features an improved blade design with more fan blades for higher static pressure but also integrates a built-in thermoelectric chip for maximum cooling power. The revolutionary DualCool design ensures that while the phone's rear is cooled by the thermoelectric chip, airflow is also directed towards the phone's screen for maximum cooling efficiency.
Unmatched Gaming Experience
The ROG Phone 7 is equipped with front-facing dual 12 x 16 mm speakers supported by a 13 x 38 mm subwoofer with five neodymium magnets within the AeroActive Cooler 7, boosting bass volume by 77% for a 2.1 audio experience. Audio on the ROG Phone 7 is also fine-tuned through collaboration with sound experts at Dirac to ensure exceptional audio quality.

From supporting the 3.5mm jack to Dirac Virtuo technology delivering a cinema-like experience when in use, the ROG Phone 7 series encompasses all audio technologies. Qualcomm aptX and aptX Lossless ensure high-fidelity audio over Bluetooth with minimal latency.

New software features also enhance the gaming experience. X Sense helps players detect important events on-screen, such as when a new target appears on the map or enemies approach, with a pop-up notification. And if a gamer defeats multiple opponents in combat, X Sense adds visual effects to heighten excitement. X Capture is an AI tool that automatically captures memorable moments in battle, like defeating an enemy or winning a match.

The renowned ultrasonic AirTrigger controls provide gamers unparalleled control over their games, akin to a console-like experience. These ultrasonic buttons support a range of gestures, including Split, Press, Release, Target Aim with the analog shoulder button,... There are also 10 motion controls and a linear X-axis motor that delivers strong haptic feedback, immersing gamers in the action. The fantastic vibration mapping feature enhances touch experience by providing customizable haptic feedback for on-screen virtual buttons.
Price

The ROG Phone 7 is set to be priced at 999 Euros (approximately 25.9 million VND) for the 12GB/256GB variant and 1199 Euros for the 16GB/512GB variant (approximately 31.1 million VND) in the international market.
The ROG Phone 7 Ultimate will have a suggested retail price in the international market starting from 1399 Euros (approximately 36.3 million VND) for the 16GB/512GB configuration.
