Buzz
Under the Reddit comments section, the top comment reads quite humorously: “I always activate my airbag at least 10 minutes before I crash.” It is known that the tri-zone climate control is standard on the Q4 E-Tron sold in the US and UK, but in other markets, customers need to pay extra to purchase this feature, with costs falling around 758 USD. It's unclear whether Audi offers leasing options for this feature or not.
Concerns have arisen regarding the trend of car options - a new policy among many car manufacturers. Modern cars are no different from complex computer systems. And operating based on software enables car manufacturers to easily add new features or address non-serious issues through OTA updates, similar to smartphones.This has also provided car manufacturers with new ways to make money. In some markets, BMW is implementing a new business model, allowing customers to rent options instead of having to spend a lump sum to purchase outright. BMW has actually been doing this for several years with the Apple CarPlay feature (charging users 80 dollars/month for new usage).Meanwhile, Volkswagen, Toyota, Audi, Cadillac, Porsche, and Tesla have all experimented with the aforementioned business model for certain features, such as driver assistance features or voice recognition. This is indeed a concerning trend as the subscription mentality towards something in a car is something users are not yet prepared for.
