Buzz
(Motherland) - BenQ and Thùy Minh have organized a customer appreciation ceremony as well as set new goals.
Vietnam holds a significant potential in the gaming monitor market, especially with the increasing number of eSports FPS players in games like Valorant, CS:GO, PUBG. The sales achievements of BenQ Vietnam serve as promising indicators for future breakthroughs. Specifically, revenue from ZOWIE monitors has surged by over 477% compared to the same period in 2022, with ZOWIE Vietnam website visits increasing by 242.77%.
In addition, the ZOWIE gaming mouse segment has also experienced over 100% growth as of July 2023. By the end of the year, ZOWIE's revenue is projected to exceed 200% of 2022. And in BenQ's success story, the significant contribution of Thùy Minh Company - a leading provider in the computer equipment industry - cannot be overlooked.
BenQ's flagship products in the future will include gaming monitors, graphic design monitors, programmer monitors, and products under the ZOWIE brand. The driving force behind these flagship products lies in exclusive technology aimed at the benefits and health of consumers. Notable features include DyAc+ technology for reducing motion blur, Black eQualizer for enhancing dark areas for gamers, AQColor technology for precise color optimization for designers, photographers, and video editors, and the Eye-care feature for intelligent light adjustment to protect the eyes of programmers and office workers.
In the Vietnamese market, BenQ has been aggressively introducing products through both Online and Offline Marketing channels. BenQ has been leveraging the strengths of Digital Marketing such as KOL Review, Media Review, Digital Ads, and Social Media. In the near future, alongside Digital Marketing and offline exhibitions, BenQ will enhance Channel Marketing activities to further support sales channels.
With a seasoned sales team, Thùy Minh has, is, and will continue to ramp up customer engagement activities through direct product experiences and the most honest evaluations. Thùy Minh always aims to provide strategies to bolster support for retailers in promotional programs and product communications. Our focus in the near future will be on the premium segment with exclusive features to enhance productivity, particularly in entertainment and user health protection.
It can be said that a crucial link directly accompanying Thùy Minh in the process of market expansion, spreading the BenQ | ZOWIE brand, is the extensive distribution channel system nationwide. Thùy Minh believes that this sustainable connection will increasingly introduce and build trust in the aforementioned flagship products among customers.
The appreciation event was a resounding success, marking the achievements of BenQ, Thùy Minh, and partners in Vietnam on the journey of building and developing the BenQ brand in the S-shaped land. With the current foundations and successes, it is certain that BenQ and Thùy Minh will further develop and successfully accomplish future goals.
