Buzz
After 2 weeks of deployment, today (2/10), the Better Choice Awards continues to expand its voting framework with new categories, attracting significant attention from consumers.
Although only recently deployed for a short period, the Better Choice Awards has almost immediately attracted the attention of consumers nationwide, receiving tens of thousands of votes from consumers so far.
(Screenshot)This is a national-level award organized by the National Innovation Center, under the Ministry of Planning and Investment, jointly organized with VCCorp Joint Stock Company to honor innovative innovations applied in practice, bringing tangible benefits to consumers with the desire to create different values for the community.
At Better Choice Awards, consumers can easily find a unique award system with the appearance of innovative products just launched here such as iPhone 15 Pro Max, Galaxy Z Flip5 Series, VinFast VF6…
Starting from October 1, 2023, consumers can now nominate 'national pride' brands that have made significant innovations over the past 10 years. Specifically, the Better Choice Award has officially opened voting for a new award called 'Sustainable Brands through Innovation' today (1/10).
This is a category within the Innovation Choice Awards of the Better Choice Awards system, honoring brands in all consumer sectors that have been operating for over 10 years in Vietnam, earning trust and affection from consumers by applying innovative changes in development, product building, adopting digital transformations, or new technologies to serve consumers.
Consumers can nominate their favorite products, which can come from fast-moving consumer goods (food, beverages, personal care products, cleaning products), or 'slow' consumer goods including transportation, household electronics, and software, technology solutions; being sold officially (with physical products) or updated (with software) in Vietnam as of October 2023.
The voting platform is extended to all consumer brands in Vietnam, including:
- FMCG: Fast-moving consumer goods sector, including food, beverages, personal care products, and cleaning products.
- Telecommunications
- Electronics, electrical appliances
- Textiles, fashion
- Insurance, finance, banking
Nominated brands must have been operating in Vietnam for at least 10 years. Specifically, participating brands must embody special innovative values, consistently breakthrough, adapt to consumer needs, and maintain market leadership. These are brands with sustainable values, fostering positive images and long-standing connections with Vietnamese consumers. Throughout their development journey, these brands have continually applied innovative changes to develop, build, and upgrade products, adopt digital transformations, and apply technology to bring tangible benefits to Vietnamese consumers, maintaining their position in the market.
