Buzz
Selling combo sets – where customers find delight and restaurants thrive.
Special deals for group bookings, catering to large parties.
Instead of serving just a table of 4, imagine hosting a feast for 40. Which brings in greater revenue?
Certainly, it's the larger number, isn't it?
Hence, unleash your boundless creativity as a manager or marketing team in crafting special offers to attract large party bookings to your restaurant.
To create these offers, you may need to calculate the costs of a banquet table, the profits gained, and the extent to which you're willing to invest in running these promotions.
Example: Offering a Russian salad for every table of 4 / Providing a bottle of red wine for every table of 10,…
You can also name these offers to make a friendlier and more memorable impression on customers, such as: Family Package, Reunion Package, Corporate Package,… Be flexible in applying them for special occasions like: International Women's Day, Graduation, Mid-Autumn Festival, Women's Day, Year-end party, Lunar New Year,…
Additionally, you should collaborate with specialized table booking solutions like PasGo to broaden your marketing channels and optimize advertising costs, leading to significant revenue growth.
PasGo is a reputable provider specializing in solutions for booking large party reservations.
Offering discount vouchers for future visits is a classic but beloved tactic. You can allocate a portion of your profit to give back to customers in the form of discount vouchers, redeemable on their next visit, to encourage repeat patronage. It's a simple, effective way to boost revenue while also promoting your restaurant brand through discount vouchers.
This method, while not new, is always appreciated by customers. You can set aside a portion of your profits to give back to customers in the form of discount vouchers, applicable to their next meal, to encourage them to return to your restaurant. It's a straightforward, easy-to-implement method that also helps promote your restaurant's brand through discount vouchers.
Example: For every bill over 1,000,000 VND, offer customers a 10% discount voucher for their next meal.
Note: Discount vouchers should have a specific expiration date to encourage customers to think of you often and return soon. Typically, 1-3 months is ideal.
Offer seasonal promotions.
'Seasonal promotions' signifies that food and drinks are always cheaper than out-of-season produce. Naturally, not everyone can buy seasonal items, but as a restaurant owner, reducing costs based on the season is effortless for you, isn't it?
Offering a seasonal salad plate or providing each person with a seasonal beverage, applicable to tables of 4 or more, is an excellent way to stimulate customer demand. You can frequently employ this method to increase sales for your restaurant.
Encourage customers to upgrade their meals.
For instance, a regular meal costs only 30,000 VND, but staff will inquire if customers would like to upgrade to a premium meal for just an additional 5,000 VND. (In reality, the price of a premium meal is 45,000 VND). Sometimes customers feel satisfied with the regular meal, but they happily agree to upgrade to a higher-quality meal to save money.
Selling upgrades like this, are you profitable? Yes, you are! Calculate to ensure profitability. The most challenging part is persuading customers to make purchases, but you've already achieved that.
This sales technique is currently widely employed by fast food providers like KFC, McDonald's, Lotte,… or movie theaters, significantly increasing their revenue. Give it a try yourself!
Suggesting customers 'upgrade' their meals is a smart sales tactic to increase profits.
Offering homemade products alongside restaurant dishes.
The mentality of 'eating at home as delicious as dining out' is increasingly popular, not to mention the impacts of the Covid pandemic, which have greatly boosted the trend of buying food online, leading to more customers preferring to order food delivery. Therefore, transitioning part or all of your restaurant to online sales will definitely be the new trend for the restaurant industry in the near future. Are you ready?
Utilize the advantages of your restaurant's specialties, process and package them so they can be sold online or for takeout,… and introduce them as add-ons for customers purchasing takeout. For example: shredded pork, Chinese sausage, infused liquor,…
Give priority to offering add-ons with longer shelf life. This is also an effective way to increase revenue for your restaurant, as customers who try them at home, like them, and may recommend them to their friends.
Invite customers to sample food for free.
This method is more commonly seen in supermarkets, food streets,… However, many people are hesitant to taste food samples outside as it may seem unnatural or unhygienic. But you can certainly offer free food samples in your restaurant.
A small plate of the latest dish from the restaurant, or a few glasses of specially aged liquor,… will surely delight most customers when they try them. And of course, if they find it delicious and to their liking, they'll order more of it. You can also stimulate demand by offering discounts for orders immediately after tasting to encourage customers to purchase.
This method not only increases sales for the restaurant but also satisfies customers with the service provided by the restaurant.
Introducing new dishes by inviting customers to try them is also a way to increase sales.
Offering complimentary meals.
In reality, it's a small-scale gameshow, but instead of organizing it in the typical gameshow format that requires customers to do this or that,… You can surprise customers by: One day each month, the restaurant randomly selects a lucky table to receive a complimentary meal. Depending on your restaurant's table setup, whether it's for 2 people, 4 people, or a large party, you decide whether there's a maximum limit on the amount given away.
The excitement and anticipation will surely attract many customers to your restaurant, not to mention, this approach can become a powerful topic of conversation on social media channels, providing free advertising for your restaurant. So, not only do you increase sales, but you also reduce marketing costs.
Take care of the kids to ensure parents can dine in peace.
Set up a dedicated children's play area in the restaurant with toys like a ball pit, swings, slides,… Or special events like Mid-Autumn Festival on the 15th of the 8th lunar month, International Children's Day on June 1st,… where you can hire clowns, magicians. Or simply provide bookshelves with children's comics of different ages, some sheets of paper and a box of colored pencils,… These are things that don't cost too much, have long-term effectiveness,… but are highly appreciated by parents.
To increase foot traffic and revenue, tap into the psychology of pampering their little ones. You'll have a loyal customer base.
A children's play area is a crucial factor that convinces many parents to choose your restaurant.
There are many more ways to attract and retain customers to your restaurant, but these are the most basic, simple, and easily applicable methods, also the ones that yield the quickest revenue growth. Feel free to explore and implement them!
Wishing you success in your restaurant business endeavors,
Best regards,
