Buzz
Initiated in 1993 at Nankai University (China), 11/11, also known as 'bare sticks' day, is a time for singles to gather for dining and entertainment. Businesses leverage this trend with promotions for those without partners, achieving skyrocketing revenues.
In 2018, Alibaba launched the Single Day shopping festival on 11/11 to create a genuine celebration and boost consumer demand in China. Results in just 24 hours amounted to nearly $31 billion. Following the success of 11.11 in 2018, Alibaba surpassed expectations in 2019, reaching $38.4 billion, even outperforming Black Friday and Cyber Monday.
Following the trend from China, e-commerce channels in Vietnam also brought a major shopping festival to consumers, especially Lazada. Lazada's 11.11 Single Day Sale in 2019 differed from 2018, notably featuring a plethora of vouchers, free shipping, games, and the Super Show event.
Lazada Achieves Numerous Records in the 2019 11.11 Shopping Festival
According to data revealed by Lazada Southeast Asia on the morning of November 12, 2019, a series of records were established in the first hour of the Single Sale Day 11.11 in 2019, specifically:
In the first hour of 11.11.2019:
Doubled compared to 11.11.2018 in:
+ Number of sellers
+ Number of shoppers
+ Number of orders
Specifically for the Vietnamese market, the Top 3 best-selling brands on the Lazada platform (as of 12:00 PM on 11-11-2019) are:
Mobile category: Samsung, Apple, Xiaomi.
Home appliances category: Samsung, LG, TCL.
Mother and baby products category: Huggies, Pediasure, Bobby.
Home and lifestyle category: Lock&Lock, Eurolife, Bosch.
Beauty products category: La Roche Posay, Kiehl’s, Vichy.
Fashion category: Adidas, Levi’s, New Balance.
Though actual figures are not available, observing the market's dynamics where every office worker to every housewife made some purchases during the recent 11/11, it is certain that additional records were set during the Lazada Single Sale Day 2019.
No More Virtual Discounts
As one of Lazada's partners in the 11.11 Single Sale Day, Mytour, along with its comparison and price-finding tool, provided users with useful information, especially in cases where sellers arbitrarily increased and then decreased prices.
According to statistics from Mytour, the quantity of virtual discounts in the recent Lazada Sale 11.11 and other e-commerce platforms has minimized significantly in terms of quantity (discounts up to 50-70%, yet still more expensive than other sellers in the market).
Instead, sellers capitalized on discount codes from Lazada. Specifically, during the 0h – 2h timeframe on November 11, Lazada offered free nationwide shipping codes worth 20,000 VND for orders starting from 20,000 VND, and free shipping codes worth 50,000 VND for orders starting from 149,000 VND.
In addition, buyers also leverage discounts when making online payments through e-wallets or bank cards to get the deepest possible discounts.
11.11 has passed, but 12.12 and Black Friday 2019, Cyber Monday 2019 are still ahead
It can be seen that most of the top-selling brands in Vietnam are reputable and offer high-end products in their respective markets. This indicates that consumers in the Vietnamese market have a high demand for 'discounted branded' products.
And if you missed the promotions of your favorite brands on 11.11, there are still many opportunities for you to save money from now until the end of the year:
– Black Friday 2019 (29/11/2019): also known as Black Friday, this will be a massive sale day worldwide, especially for brands originating from the United States, Europe, Australia, Japan, etc. So, if you're looking to buy products from these countries, don't forget this shopping extravaganza.
– Cyber Monday 2019 (2/12/2019): mainly featuring electronic device promotions worldwide.
– December 12: This shopping festival will take place across various e-commerce platforms, including Lazada, Shopee, Tiki, Adayroi...
And don't forget Mytour is always by your side to help you find the cheapest deals.
