Buzz
1. Internet Advertising
With the rapid spread and extensive connectivity of the online community, promoting products through the Internet is considered one of the most effective and top-optimized methods. You don't need to invest a huge amount but can still achieve remarkable results.
Some channels with a large user base include: Facebook, YouTube, Twitter, Google+,... Actively participate in forums, address customer queries, or directly send advertising emails to customers. Using social media provides you with countless ways to promote your product.
2. Advertising through Mass Media
You can promote your product through newspapers, magazines; on TV channels with large viewership like VTV, VTC, HTV,... on the radio - one of the most popular channels among the youth is Zone FM.
3. Celebrity Endorsement
This method involves high costs, but in return, it yields high effectiveness. Especially, collaborating with popular singers, beloved actors, or idols of the youth makes product promotion easier.
For example: Sơn Tùng MTP is the face of OPPO F5, Issac represents Samsung Galaxy J7 Prime, Tóc Tiên is the face of PNJ Silver,... Repeated exposure leaves a lasting impression on people. So, whenever they see these celebrity faces, they immediately associate them with your product. Major brands often utilize this promotional strategy.
4. Through Charity and Sponsorship Activities
To win consumer affection, a business needs to build a positive image. Participating in charity activities or sponsoring special programs, especially those with humanitarian purposes, creates a positive impact.
5. Advertising through Flyers
Nowadays, many companies adopt this approach. Businesses often hire students to work hourly at entrances of offices, schools, crowded locations, traffic lights, or even go door-to-door to distribute flyers.
6. Customer is the 'Supreme Being'
Regardless of the era, customers always remain a core factor for any company. Therefore, do not sacrifice them for short-term profits. Once customers are satisfied with your product or service, they inadvertently become enthusiastic marketers for you with the highest level of trust. Hence, offer favorable policies, careful and thoughtful customer care programs, and support services. Simple gestures like sending them greeting cards on birthdays or special occasions throughout the year can make a difference.
7. Building Product Brand
This promotional approach involves many elements and processes. Companies must establish a unique brand encompassing everything from employee demeanor and product quality to distinctive logos and slogans. The goal is that just mentioning the brand name instills confidence in all future products.
8. Collaboration with Other Brands
Partnering with companies in different sectors will amplify the effectiveness of product advertising. Examples include collaborations with bus companies, long-haul transport services, and affiliations with banks...
9. Cultivate Strong Connections
This activity is akin to securing credit at banks. Leverage your family, relatives, social connections, and your team's network to market the product to consumers.
10. Organize Events
Depending on your field of operation, you can arrange contests, promotions, lucky draws, and prize-winning events, accompanied by vibrant promotional activities. The prizes can be your company's products.
11. Build a Professional Sales Team
Competent sales and marketing staff will bring lucrative opportunities to the company and play a crucial role in bringing the product to market.
12. Advertisement through invoices, receipts, business cards...
Utilize any space you find suitable and catches the customer's attention. Above the invoice or receipt, print information about your company: name, field of activity, address, contact number, product information,... there will be times when your customers need them. Don't waste the back of your business card, add information about your products there, a small piece of paper but containing great power, and anywhere you think of as long as it brings results.
13. Participate in exhibitions, trade shows, festivals, events...
Join any activity related to the industry, field your company operates in, organized annually such as book fairs, exhibitions,... You will have the opportunity to share, connect, meet with many different targets and participants. Seize every opportunity to participate in events organized by local authorities.
14. Advertising through catalogs
Catalogs are used to showcase images and details about the product. A well-designed catalog with a sleek layout, vibrant colors, concise yet comprehensive information, emphasizing the unique features of the product, will leave a positive impression on readers, reflecting the company's capabilities, professionalism, and scale. Advertising through catalogs is truly essential for construction, furniture, and interior design products; it helps customers gain a more authentic view of the product.
15. Organize bicycle parades
This environmentally friendly activity attracts the attention of onlookers, and surely, customers will be curious about your company's products.
16. Conduct surveys and questionnaires
Surveys can be conducted in person or through online questionnaires on the website. However, online surveys are advantageous as they save costs, time, and allow customers to actively participate. It targets a specific group of customers who use the internet but may not reach the quantity target. Rewards usually include bonus points, and when customers accumulate to a certain level, they can redeem gifts or cash. This encourages them to continue participating in your company's surveys and, in turn, promotes your products. For in-person surveys, it's recommended to provide sample trials to achieve the desired effectiveness.
17. Collaborate with Bloggers
Bloggers are individuals with a vast following, often trendsetters for their audience. This advertising method proves highly effective for beauty products, with many brands willing to invest significantly in partnerships with bloggers.
18. Developing Distribution Networks and Agents
Distributors and agents play a crucial role in bringing products to consumers. Neglecting distribution channels can result in significant losses for a company. A single piece of advice from a store owner can guide a customer to your product. Therefore, building a robust distribution network and establishing good relationships with agents and stores are essential.
19. Implementing Customer Attraction Policies
Many websites use this method to increase user participation. When one member successfully refers another, they receive certain benefits. This creates a chain effect, actively or passively bringing your product closer to more people with each new member. Consider games on Facebook, where the more friends join, the more chances you have to receive additional plays.
20. Collaborate with Online Retail Websites
Several online shopping websites are widely searched, such as Lazada, Sendo, Shopee, Tiki, etc. Every day, numerous products from famous or lesser-known brands are sold on these platforms. Particularly, when users search for information about a product, the website will display suggestions for other products from the same brand that users might like. In subsequent visits, ads will automatically appear somewhere, and if customers subscribe with their email addresses, the system will send them the 'hot' promotions of the day, week, and more...
