*Note: Beer is an alcoholic product only for individuals above 18 years old. Pregnant women and individuals involved in traffic should refrain.
1. Expression Styles of Tiger Soju and Sapporo Beer
1.1. Sapporo Beer – Japanese Style Imported to Vietnam
When mentioning Sapporo, one immediately thinks of a famous city in the land of the rising sun, known for three things: the birthplace of Miso Ramen, the annual Sapporo Snow Festival, and lastly, the production hub of the renowned Sapporo Beer.
Born in 1876 by the culinary maestro Seibei Nakagawa, Sapporo beer holds a special place in the hearts of many Japanese and has gradually gained warmth worldwide. It has established itself as the top-selling Asian beer in the U.S. market. The first Japanese beer brand to enter the Vietnamese market, Sapporo's mainstream products are now locally brewed to cater to domestic consumers. Crafted from familiar ingredients such as water, malt, grains, and hops, Sapporo's secret lies in the exclusive modern brewing technology of Japanese masters, delivering a smooth and refreshing taste.

1.2. Tiger Soju – A unique blend of Korean culture
Unlike Sapporo beer, Tiger Soju represents the distinctive fusion of Korean culture. Tiger Beer, founded in 1921, is a well-known brand in Asia, making a significant impact in over 60 countries worldwide, including major players like the U.S., Canada, Australia, New Zealand, and more.
Tiger Soju, or Tiger Soju Infused Lager, draws inspiration from the widely popular Soju in Korea. This beer features the fruity essence of Soju combined with the traditional beer flavor, making it easy to drink and suitable for a broad audience (18 years and older).

2. Diverse Range of Sapporo Beer for Varied Preferences
When comparing varieties, Sapporo beer offers a more extensive selection than Tiger Soju to meet the diverse preferences of consumers.
2.1. Sapporo Beer offers a diverse range of 4 different types
In reality, Sapporo Beer boasts a multitude of variations, but here are the top 4 popular ones in the Vietnamese market:
- Sapporo Premium Beer: Available in both bottle and can formats. The bottle features a sleek, elegant, and youthful design, while the can stands out with silver-white color and an orange logo, exuding sophistication. Alcohol content: 5%.
- Sapporo Premium 100% Malt Beer: A special product made from 100% malt for a delightful and easy-to-drink flavor, packaged in 330ml cans. Alcohol content: 3.5%.
- Sapporo Blue Cap Can Beer: The refreshing blue design of the can enhances the lively and uplifting experience for consumers. Alcohol content: 4.5%.
- Fresh Sapporo Premium Draft Beer: Beyond bottled and canned options, the Premium line also includes fresh draft beer, maintaining the excellent quality to Japanese standards, with a refreshing and smooth taste—an excellent choice for any celebration.

Despite the variety in can and bottle designs, all Sapporo Beer types share the distinctive orange 5-pointed star logo. This iconic symbol represents this Japanese-origin beer and is instantly recognizable.
2.2. Tiger Soju features 2 fruity flavors
Compared to Sapporo Beer, Tiger Soju offers only 2 flavors but makes the choice easier with entirely different fruit profiles. The two beer flavors include Wonder Melon, developed with a base of watermelon-flavored Soju, and Cheeky Plum, based on the famous plum-flavored Soju from Korea.
Both are available in cans or bottles, featuring modern colors that are easy to hold. Tiger Soju's bottle body is silver, highlighted with the fierce tiger logo – the symbol of Tiger Beer, representing boldness. The Wonder Melon flavor of Tiger Soju is adorned with yellow accents, while the Cheeky Plum has a distinguishing red hue. Many have remarked that Tiger Beer looks like a soda can.

3. Distinctive Flavors of Sapporo Beer and Tiger Soju
Originating from two different brands, drawing inspiration from two different countries, both Sapporo Beer and Tiger Soju naturally possess their own distinctive flavors.
Sapporo Beer boasts a traditional yet smooth and subtly sweet beer flavor, providing a refreshing drinking experience. It stands out as the top choice for any party or gathering.
Tiger Soju, with its fruity infusion, offers a lighter, slightly creamy taste, pleasantly smooth, and with a sweet aftertaste. Of course, the flavors of watermelon and plum are integral to each type. Due to its fruity profile, this beer is suitable for both young adults and women who may not be keen on beer. The refreshing watermelon and the warm sweetness of plum are particularly noteworthy.
4. Alcohol Content of Tiger Soju is Lower than Sapporo Beer
Tiger Soju is not only sweet and easy to drink but also has a low alcohol content. Both variants sit at a modest 4%, allowing you to distinctly taste the explosive flavors of watermelon and plum with each sip, catering to the preferences of many.
In contrast, Sapporo Beer boasts a relatively high alcohol content, reaching a maximum of 5% in the Sapporo Premium and draft beer range. However, the Sapporo Premium 100% Malt beer has the lowest alcohol content at only 3.5% due to its high malt content.
5. Sapporo Beer is Cheaper than Tiger Soju
The prices of various Sapporo beers range from 15,000 to 19,000 VND per 330ml can. The two variants of Tiger Soju are slightly pricier, ranging from 18,000 to 22,000 VND per 330ml can.
Both Tiger Soju and Sapporo Beer are delicious and high-quality options, each with its own taste and characteristics. If you seek a stimulating experience, aiming for a more robust drinking session, Sapporo Beer is the choice. On the other hand, Tiger Soju, being light and easy to drink, is suitable for women and those looking for a relaxed sipping and chatting session.