Buzz
The beginning of summer is considered the ideal time of the year to shop for air conditioners as manufacturers simultaneously release numerous new models with superior improved technology. This year's air conditioning market will continue to witness fierce technological competition among major brands.
1. Cooling Technology Trends in 2018 - Which Innovation Leads the Market?
The race of manufacturers
Alongside the energy-saving criterion, Vietnamese consumers now have a particular interest in the health-preserving, environmentally friendly, and intelligence level of indoor appliances. Therefore, manufacturers understand that the simple energy-saving feature alone will not attract customers. In 2018, energy-efficient air conditioners are predicted to be surpassed by smart generation air conditioners that not only use energy efficiently but also protect users' health with useful features such as automatic measurement of air cleanliness, thorough dust filtering, and harmful bacteria extermination, self-cleaning filters.
An increasing number of consumers are concerned about energy efficiency and Green living space when purchasing air conditioners.
With the growing concerns about environmental pollution, it is completely understandable that customers are interested in the air purification feature on air conditioners. Grasping this mindset, the leading electronics company LG Electronics has introduced a new generation of air conditioners that are not only extremely energy-efficient but also integrate a separate air purification function, creating fresh air every time the air conditioner is used.
Ms. Thu Huong (Military Bank Securities Company) shares: 'I am raising a small child, so when looking to buy an air conditioner, I really want to choose a type that not only saves electricity but also helps the family live in a clean air environment to reduce illnesses or respiratory diseases. After researching at several electronics stores, my husband and I decided to buy a new LG air conditioner with dust and bacteria filtering functions.'
Users experience breakthrough technology
Ms. Huong is very satisfied with the air conditioner she is using because of its smart and useful features, especially the ability to measure the cleanliness of the air with the available air filter: 'Every time I turn on the air conditioner, I can immediately know whether the indoor air is clean or not through the notification on the screen. If the air indicator shows a lot of dirt (red color), I will wait for the air conditioner to clean itself before bringing the baby into the room.'
While Mrs. Huong appreciates the air purification feature, the man in the family - Mr. Nam, highly values the energy-saving capability of the new generation LG air conditioner with dual Inverter technology. The dual inverter compressors increase the cooling speed by 70% and save up to 40% electricity.
Mr. Quang Huy - a salesperson at the electronics store in Thanh Xuan district, said: 'This year, air conditioners that are both energy-efficient and have air purification functions are popular among customers. Instead of buying separate air conditioners and air purifiers, they can now save both purchase and usage costs by buying integrated air conditioners. Families with small children and the elderly all love these two-in-one machines.'
Additionally, according to Mr. Quang, young families also enjoy experiencing smart features like the Smart ThinQ app on air conditioner products. This app allows users to control the air conditioner via smartphones, turn it on/off, and adjust the temperature... from anywhere.
The trend of consumers seeking a quality, comfortable, safe, and convenient lifestyle when purchasing refrigeration appliances such as air conditioners is growing. Therefore, meeting this trend with breakthrough technologies will be the key to success in capturing the market for manufacturers like LG.
