Crafting impactful brand logos for free: 2 creative methods

Designing a unique and impressive brand logo is no longer a daunting task in today's era of technological advancement. Let's explore the concept of brand logo design and discover 2 simple, free methods for personal brand logo design using Canva and Turbologo through this article with Mytour!

What is a brand logo?

What is a brand logo? A brand logo, also known as a Logotype, is an icon or symbol specific to a particular brand or label. It's not just a visual design product but also a special mark created from the delicate combination of images and writing.

A logo is more than a representation of a business; it is a profound message to customers. Each logo is a unique work of art, combining distinctive elements to create a unique identity imprint. It contributes to development and establishes a strong presence in people's minds.

Why is brand logo design important?

Brand logo design is not just a simple step in building a business image. It's a determining factor for success and brand perception among customers. Below are the reasons why this process significantly influences business development:

• Capturing attention from the start: The logo is the starting point in communicating with customers. A unique and impressive logo design immediately grabs attention, creating a powerful impression from the first interaction.
• Building a brand: The logo is not just an image; it's the origin of brand awareness. It builds a solid foundation for the business's reputation and core values, establishing a connection with customers.

• Easy recognition: A distinctive and easily visible logo helps customers recognize the brand quickly and effectively. The ability to remember and associate with the logo creates a lasting impression in consumers' minds.
• Legal ownership rights: The logo is not just an image; it's a symbol of legal ownership. Registering and protecting the logo ensures clarity of your brand's position and prevents inappropriate copying.

Principles in brand logo design

Crucial principles when designing a personal and business brand logo:

• Creativity and design concept development: Start with 20-30 sketches, each a variation of the basic idea. Don't hesitate to start anew with fresh ideas if needed.
• Maintaining balance: Keep balance in graphics, colors, and size in the logo consistently from all angles. A balanced design attracts a diverse audience.
• Logo size matters: The logo should be clear and visible at all sizes. Maintain its unique features even at the smallest size.
• Creative color use: Apply color theory creatively and effectively to enhance the logo's recognition.
• Suitability with company style: Choose a design style that aligns with the company's essence and values. Capture current trends while maintaining uniqueness.
• Font matters: Select a font style and size that not only aids readability but also blends seamlessly with the overall logo.
• Brand identification goal: Combine all elements (size, design style, color, font style, and creativity) to create a logo that is easily identifiable and leaves a strong impression.

• Differentiation defines class: Stand out by developing a unique style instead of copying from others. Creativity and persistence will clearly define your position.

How to design a free brand logo

Designing a brand logo for personal and business use for free not only saves costs but also brings creativity and unique control to your brand. Here are two popular and free ways to bring impressive logo design ideas:

Canva Software

Here is how to design a personal and business brand logo quickly with Canva software:

• Step 1: Access and log in

Visit Canva.com and initiate the login process to your account. If you don't have a Canva account yet, you can sign up for a new one for free right now.

• Step 2: Choose the Logo category

After logging in, select the 'Logo' category from the main menu to start the logo design process.

• Step 3: Select a design template

Canva provides various ready-made logo templates. Choose a template that aligns with your brand's style and ideas.

• Step 4: Customize as you like

Customize the color, text, images, and other elements of the logo according to your preferences.

• Step 5: Download the completed logo

When you finish editing and are satisfied with your logo design idea, click the 'Download' button to save the designed logo to your computer. You can choose the file format that suits your usage needs.

Turbologo Application

Here is how to create an impressive brand logo design for personal and business use with the Turbologo application:

• Step 1: Enter basic information

Visit the Turbologo homepage and enter three key pieces of information: Brand name, slogan, and your business field. This helps the application understand your brand to generate suitable templates. Then click 'Continue'.

• Step 2: Choose the style for your logo design

Choose color inspiration and logo icon. Then click 'Create logo'

• Step 3: Customize the design 

Explore hundreds of logo templates from Turbologo for impressive logo design ideas. On the design page, you can customize font, color, and add or remove icons. Use the editing tools on the right to create the perfect logo according to your preferences.

• Step 4: Download the logo

After completing the final touches on your brand logo design, click the 'Download' button in the top right corner to save the high-resolution logo. For Premium accounts, you can also receive an image with even higher quality.

Some pointers for crafting an impactful brand logo design

Here are some notes on creating a custom brand logo that leaves a lasting impression, which you can refer to:

• Dive deep into the brand: Delve into the essence of the brand. Explore core values, goals, and distinctive features. Understand the message the logo needs to convey.
• Draw inspiration and ideas: Grasp design trends and successful logos in similar fields for design inspiration. Build a reference board with images, colors, and related design elements to develop creative ideas.
• Evoke emotion and interaction: The logo should evoke emotion and stimulate positive interaction with customers. It must accurately reflect the brand's values and mission.

• Check and adjust: After completion, test the logo across different sizes and formats to ensure consistency and clarity across all platforms.
• Listen to feedback: Gather feedback from others to understand their perception of the logo. This feedback will help refine and perfect the logo until achieving the desired final result.

In summary, we've explored the concept of what a brand logo design is and how to craft a personal, impressive brand logo without breaking the bank. Canva and Turbologo are flexible, user-friendly online applications that assist in creating professional and diverse logos.

• Explore more in the category: industry terms, technology terms, Branding