Curious trend: iPhone users predominantly opt for the premium model, with the standard version constituting less than a third of purchases.

Buzz

A recent study indicates a growing willingness among users to invest in the high-end iPhone.

Apple's line-up not only brings many improvements to the standard version but also sees significant growth in sales for the two Pro models. Data from Display Supply Chain Consultants (DSCC) reveals that in October, the screen production ratio of and 15 Pro Max reached 71%, surpassing the previous month's 65% and considerably higher than the 55% of the Series and Series.

The screen production ratio of iPhone 15 Pro and 15 Pro Max reaches an impressive 71%

Statistical figures also highlight the rising consumer preference for the Pro series over the standard version. The sales of iPhone 15 surpass the two previous generations, with a 16% increase compared to iPhone 14 in the same October last year and a 21% increase compared to iPhone 13 in 2021. This reflects a growing preference for Pro models, despite the starting price of the being $1,199, 5% higher than the predecessor 14 Pro Max model ($1,099).

Samsung Display continues as the primary partner supplying screens for Apple, holding an 81% production share from June to October for iPhone 15. However, LG Display has also commenced production of the screen for iPhone 15 Pro Max since September, achieving an 18% market share. Meanwhile, China's BOE joins the supply chain but only accounts for a 1% production share of screens for iPhone 15.

Samsung Display continues to be Apple's main partner for screen supply, holding an 81% production share.

Apple's financial results for Q4/2023 also mark a major success, with revenue reaching $89.5 billion. Vietnam is recognized as one of the markets with record-breaking revenue. CEO Tim Cook reveals that in the same quarter, iPhone 15 outsold iPhone 14, especially the Pro and Pro Max models facing supply shortages due to high demand. In the Chinese market, four out of the top five best-selling phone models belong to the iPhone series.

Another crucial factor contributing to user preference for the iPhone Pro Series is users' investment in a premium experience. While the starting price of the iPhone 15 Pro Max may be higher than standard models, users currently view it as a worthwhile investment with advanced features and optimal performance. This is further confirmed by the supply shortages of iPhone Pro Series models.

Certainly, with the iPhone Pro Series, Apple dedicates all the cutting-edge technology to these products.

Certainly, with the iPhone Pro Series, Apple spares no details for these products. Compared to standard iPhone models like iPhone 15 or , the technological features and upgrades are significantly fewer than the Pro series. For example, this year, the iPhone 15 Pro Series with major upgrades such as a titanium frame, additional button, camera enhancements, etc., are noteworthy details for users contemplating upgrading to the Pro Series.

Furthermore, purchasing the highest-end iPhone 15 models also signifies class and the owner's spending resilience. It's an aspect no one wants to admit, but in reality, holding an iPhone 15 Pro/Pro Max elevates the user's sophistication compared to the iPhone 15 or 15 Plus models. This accurately reflects user habits, trends, and preferences for an Apple product.

iPhone 15 Pro and iPhone 15 Pro Max have captured a staggering 50-70% of the retail sales volume in Vietnam.

Not only in countries worldwide, but in the Vietnamese market, the sales of iPhone Pro Series consistently surpass the standard iPhone models by a significant margin. In the exclusive launch of the iPhone 15 Series in Vietnam, Vietnamese consumers spent billions to own the latest Apple products. Among them, iPhone 15 Pro and iPhone 15 Pro Max accounted for an impressive 50-70% of the retail sales volume in Vietnam.

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Frequently Asked Questions

What are the main reasons users prefer the iPhone 15 Pro models over the standard version?

Users prefer the iPhone 15 Pro models primarily due to advanced features, improved performance, and premium design elements, such as a titanium frame and enhanced cameras. Additionally, the perceived value of investing in a higher-end model adds to their appeal, especially when facing supply shortages.

How does the sales performance of iPhone 15 compare to previous generations?

The sales performance of the iPhone 15 has significantly outpaced previous generations, showing a 16% increase compared to the iPhone 14 and a 21% increase over the iPhone 13 in the same period last year. This trend highlights a growing consumer preference for the latest models.

Is there a significant difference in screen production ratios between iPhone models?

Yes, there is a notable difference in screen production ratios among iPhone models. The iPhone 15 Pro and Pro Max have achieved a screen production ratio of 71%, which is considerably higher than previous models. This indicates a stronger demand for the Pro series.

Why do consumers see the iPhone 15 Pro Max as a worthwhile investment?

Consumers view the iPhone 15 Pro Max as a worthwhile investment due to its cutting-edge technology, premium features, and enhanced user experience. The higher price is justified by advanced functionalities that offer significant advantages over standard models.

What percentage of retail sales volume do iPhone 15 Pro models account for in Vietnam?

The iPhone 15 Pro and Pro Max models account for an impressive 50-70% of the retail sales volume in Vietnam. This highlights the strong market demand and preference for high-end Apple products in the region.