Despite being released over 2 years ago, Dead Cells still maintains strong appeal. One of its most notable achievements is holding the top position in the paid game rankings on the Chinese App Store for 19 days straight in August this year.
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Overview of Dead Cells
Dead Cells is an action role-playing game that blends Roguelike and Metroidvania gameplay styles. Developed and published by Motion Twin, the game was released in May 2017 on various platforms including Microsoft Windows, macOS, Linux, Nintendo Switch, PlayStation 4, Xbox One, and mobile. Dead Cells quickly garnered attention from the global gaming community thanks to its beautiful pixel graphics and unique gameplay system.
In Dead Cells, players embody a flexible cell capable of parasitizing hosts and controlling them like the undead. Players' mission is to explore a vast castle, defeat terrifying monsters, and collect items to enhance their strength. The character's progression system involves collecting 'Cells', items received after defeating monsters.
Dead Cells stands out with its 'roguelike' gameplay, meaning that when the character dies, players start over with a new character and an entirely different castle. This creates a unique gaming experience, requiring players to utilize skills and tactics to overcome challenges.
5 Million Copies Sold in China
Dead Cells is not only highly acclaimed by fans but has also won numerous prestigious awards, including The Games Award (TGA) 2018 for Best Action Game and The 2018 Golden Joystick Awards for Best Indie Game. With these remarkable successes, in February 2021, Bilibili Game introduced the mobile version of the game to the Chinese market.
Two million copies sold was the sales figure after the first 5 months of the game's release, a number that quickly doubled in just 1 year. By August 2023, the game's sales had surpassed the 5 million mark. It can be simply said that the prior popularity of Dead Cells on the PC platform is the main reason the game could easily succeed, attracting a large number of mobile gamers willing to spend money to own and experience the game.
Dead Cells Elevates Bilibili's Status
Dead Cells not only enhances Bilibili's reputation within the gaming community but also receives much praise from them. Despite being a relatively young company founded in 2009, Bilibili has successfully attracted over 324 million monthly users to date.
Dead Cells is not just an outstanding Roguelike game, but also evidence that foreign games have successfully integrated into the Chinese market. The impressive sales performance of Dead Cells in the past two years demonstrates Bilibili Game's continuous progress in introducing and releasing games.
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