Buzz
POSM, a term widely known in the Marketing industry. If you're still unsure about what POSM is and what it includes, explore the answers in this article with Mytour.
This article shares the concept of POSM, what it includes, and the benefits of professional POSM design for businesses. Join us for an insightful journey.
What is POSM?
POSM is an abbreviation for Point Of Sales Material, encompassing tools that assist in selling at various retail locations, whether in retail stores, trade shows, or exhibitions. The primary purpose is to contribute to the brand identity of businesses. POSM is displayed wherever consumers can see products, most prominently in supermarkets, convenience stores, restaurants, and events.
What does POSM include?
POSM includes a wide range of items such as promotional gifts, flags, standees, tent cards, posters, stickers, leaflets, umbrellas, mini-booths, mart booths, booths, table displays, dividers, gondola heads, mart gondolas, cross-merchandising, shopping trolleys, wobblers, hangers, acrylic display shelves, storage shelves, and more.
Explore the Impact of Standees
Experience the Allure of Posters
Racks for Storage and Display: Where Function Meets Presentation
Expressive Stickers for a Vibrant Touch
Enter the World of Booths: Showcasing Your Brand
Discover the Magic of Leaflets
Gondola Head: Guiding the Way to Retail Excellence
Tentcard: Your Brand's Silent Spokesperson
Cross Merchandising: Where Products Unite for Impact
Benefits of Embracing Professional POSM Design for Businesses
- Integral to brand identity: In the brand-building journey, the POSM set is inseparable from the overall brand identity system. A harmonized POSM set aligned with product identity reflects the business's face, leaving a professional and reliable impression on customers.
- Creative and impactful POSM directly influences consumer buying behavior. Professional POSM design plays a crucial role in marketing activities, contributing to the business's revenue goals.
- The POSM set not only conveys product information and promotional policies but also delivers a unique and impressive message to customers in the most distinctive way.
- Invest in professional POSM design once, and businesses can reuse it multiple times. POSM offers the advantages of being compact, easy to install, and portable at a reasonable cost, ensuring durability and delivering high efficiency.
Thus, Mytour has shared the concept of POSM, its components, and the benefits of professional POSM design. If you're a business owner, opt for professional POSM design to enhance brand identity and achieve effective promotion. Wishing you success.
