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As a significant Innovation and Creativity award, Better Choice Awards possesses various distinctions, anticipating to bring accurate consumer choices to the community.
On the afternoon of September 18, 2023, the Better Choice Awards were officially declared. This annual national-level award is organized by the National Innovation and Creativity Center (NIC), under the Ministry of Planning and Investment, in collaboration with VCCorp Joint Stock Company. The award aims to honor practical innovations applied in reality, providing tangible benefits to consumers with the desire to create distinctive values for the community.
The innovative value of Better Choice Awards comes from its unique award system, directly addressing consumers' needs without categorizing products. True to its name, Better Choice Awards doesn't seek the 'best' product in each category but suggests consumers with more suitable upgrades based on what they already have, aligning with the individual purposes and needs of each customer segment.
Mr. Vu Quoc Huy, Director of the National Innovation and Creativity Center, kickstarted the event with a story about Viettel: 'I want to bring up a story that everyone can easily imagine, that is the case of Viettel. When Viettel launched its mobile network nearly 20 years ago, it couldn't be considered the 'best' in terms of quality, coverage, and services. However, due to its superior pricing advantage and reaching remote and underserved areas, Viettel succeeded and gained a large market share. Thanks to this initial success, Viettel continuously applied various innovations to its products, built infrastructure, and developed its business model. The result is a robust Viettel, rising to the remarkable success we see today.'
'Clearly, consumers are the ultimate measure of a product's success. What they need is a product that fits their needs, suitable for their personal conditions. With Better Choice Awards, hundreds of products, from new applications, technological solutions, advanced vehicles to unique consumer services, are selected for evaluation and voting. Receiving a Better Choice Awards nomination means that the brand's product has been certified for quality and trust by notable experts in the industry and influential figures in society and the community - the ultimate end users.'
In the Smart Choice Awards category, these are groundbreaking products and technological solutions, ranging from smart mobile applications, devices, personal accessories to home appliances that bring practical benefits and convenience to users' daily lives. It's not necessarily the 'best, most expensive' but rather what consumers expect, anticipate - a truly 'better' choice compared to what consumers already have.
Car Choice Awards highlight outstanding products in the automotive field aimed at consumers, evaluated based on performance, operational capabilities, aesthetics, sustainability, and safety features.
The Innovative Choice Awards category encourages innovative products and brands that have just been launched and honors successful products and brands that have successfully captured the Vietnamese market with a spirit of 'continuous innovation and creativity.'
'We believe that bringing Better Choice Awards to millions of viewers is to share, to explore together, to honor technology, and to spread the spirit of innovation and creativity. It also aims to inspire the community to break boundaries and create positive impacts on society.'
The awards are divided into several stages. Smart Choice Awards and Car Choice Awards start the Nomination process from August 18, 2023, to September 18, 2023, opening public voting from September 18, 2023, and concluding voting and scoring on October 10, 2023. For Innovative Choice Awards, the category with an innovative character will open the nomination and public voting for all consumers nationwide from October 1, 2023, to October 22, 2023. The Better Choice Awards 2023 Gala, honoring all three award categories, is scheduled for the evening of October 29, 2023, at the new operating base of the National Innovation and Creativity Center at the Hoa Lac High-Tech Park (NIC Hoa Lac).
