Discover 7 extraordinary Japanese domestic cosmetics priced from 20k onwards!

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Ngày cập nhật gần nhất: 15/4/2026

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Japanese Cosmetics 1: Lululun Face Mask - $20/piece

Japanese Cosmetics 2: Shiseido Lip Balm – $50/stick

Japanese Cosmetics 3: Shiseido Powder Foundation – $160/box

Japanese Cosmetics 4: Hada Labo Moisturizing Lotion – $170/bottle

Japanese Cosmetics 5: Hada Labo Gokujyun Foaming Face Wash – $200/bottle

Japanese Cosmetics 7: Heroine Mascara – $300/piece

Trusted addresses to buy Japanese cosmetics:

Explore the realm of 7 Japanese beauty essentials (domestic products) trusted by countless Japanese and Asian women for years. These gems start at just 20k.

Japanese domestic cosmetics have long been renowned for their excellence, ranking at the forefront of the Asian cosmetics industry. Japanese prioritize both human health and production processes.

Pasgo presents a lineup of top-notch Japanese domestic cosmetics favored by numerous Japanese and Asian women, including those in Vietnam, for your reference. Notably, these products are gentle, suitable for sensitive skin, and priced from 100k.

Discover top-rated Japanese domestic product stores trusted for quality at the end of this article.

Japanese Cosmetics 1: Lululun Face Mask - $20/piece

This face mask is recommended for daily use as a substitute for moisturizer and comes in 3 different colors. The white one brightens the skin, the blue one deeply moisturizes, and the pink one provides basic hydration. Japanese women incorporate daily face mask routines as a familiar beauty habit.

If you're tight on budget, you can use it every other day, about 2-3 times a week. Just after a week of using this face mask, you'll notice your skin is adequately hydrated and visibly brighter. When the mask is absorbed into the skin, it feels dry and light, not sticky at all.

Japanese Cosmetics 2: Shiseido Lip Balm – $50/stick

Shiseido is the most renowned cosmetics conglomerate in Japan for centuries. The Water In Lip lip balm line always ranks at the top of the best lip balms list in Japan. The balm comes in various colors and scents for you to choose from, with a sun protection factor of 18+ and PA+ to shield your lips from the sun.

Many people find it surprising that lip balms also provide sun protection, but little do they know that sunlight is the cause of lip darkening. The balm comes in scents like strawberry, cherry blossom, and unscented varieties. Applying the balm makes your lips instantly plump, soft, and naturally pink.

Japanese Cosmetics 3: Shiseido Powder Foundation – $160/box

This is a pressed powder without lead by Shiseido, so it's very safe. It mattifies the skin, has gentle ingredients, and brightens the skin effectively. It doesn't create a chalky feeling but looks natural, and it stays on all day without smudging.

It contains skincare ingredients inside the powder, so it serves both as a makeup layer and a skincare layer. Use it after applying primer or BB/CC Cream for the best results.

Japanese Cosmetics 4: Hada Labo Moisturizing Lotion – $170/bottle

This is a balancing and moisturizing lotion for the skin. Those with oily skin or who desire a glowing complexion can use Hada Labo lotion for mask application. Because it provides moisture and water to the skin, it reduces oiliness and leaves the skin soft and smooth. This lotion is used after cleansing.

There's a red-striped one for dry skin, a green-striped one for oily skin, and a leaf green-striped one for combination skin.

Japanese Cosmetics 5: Hada Labo Gokujyun Foaming Face Wash – $200/bottle

This has been Hada Labo's best-selling product for many years. This face wash comes with a specialized cap to create foam, so those who prefer a foamy face wash will definitely love it. The fluffy foam feels as soft as clouds.

This is very gentle on all skin types, including extremely sensitive skin. The fine foam will penetrate into each pore on the skin to remove dirt and excess oil. After washing, it doesn't leave a tight feeling on the skin.

The cream has a thick texture and is white in color. Besides brightening the skin, this type of cream can also be considered a body makeup cream, serving as a whitening foundation. Many women use it continuously for 2 weeks and notice their skin tone improving and becoming more even.

When applied to the skin, it doesn't look naturally white, but about 15 minutes later, the cream blends into the skin, making it naturally white. However, because of its thick texture, it can feel a bit sticky and requires thorough and careful application.

Japanese Cosmetics 7: Heroine Mascara – $300/piece

Because Japanese women often have short, straight eyelashes similar to Vietnamese people, they love to own curled and glossy lashes. Therefore, Japan can be considered the country of false eyelashes and various mascaras that make lashes super long, thick, and curled.

Heroine is the best-selling mascara in Japan because it not only curls, volumizes, thickens, and lengthens lashes perfectly but also offers outstanding waterproof protection. Whether it's raining or you're crying, you can feel comfortable knowing it won't smudge or smear.

Because it's so waterproof, you need to use specialized makeup remover or cleansing oil to remove the mascara from your lashes.