Discover the mystique of the Am Duong market in Bac Ninh, a place where fortunes are made and risks taken.

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Ngày cập nhật gần nhất: 1/5/2026

Frequently Asked Questions

1.

What unique cultural significance does the Am Duong market hold?

The Am Duong market in Xuân Ổ village has profound cultural significance as it is believed to be a time when the living can reunite with their deceased loved ones. Occurring only once a year on the night of the 4th Lunar New Year, this market embodies a blend of tradition, spirituality, and folklore, allowing people to seek fortune and remember their ancestors.
2.

How does the Am Duong market create its unique atmosphere?

The Am Duong market creates a surreal atmosphere by using flickering candles instead of bright lights. Visitors trade silently, respecting the spirits of the departed, which enhances the market's mystical aura. This quiet environment encourages participants to reflect on their loved ones while engaging in this unique cultural experience.
3.

What types of items are commonly sold at the Am Duong market?

At the Am Duong market, vendors primarily sell ritual items such as incense, offerings for the deceased, and black chickens, which hold spiritual significance. Other offerings include wine, betel nuts, salt, and fruits like papayas and apples, which are used in worship and ceremonies honoring ancestors.
4.

What rituals or beliefs are associated with the money used at the Am Duong market?

A unique ritual involves testing the origin of money at the market. A basin of water determines whether money is 'shadow money' or belongs to the living, based on whether it floats or sinks. This belief adds a layer of mystique to the trading experience, with many vendors finding unexpected items like shells in their wallets afterward.

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