Discover the Top 9 Must-Read Marketing Books

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout is a seminal work in the field of marketing. It unveils fundamental laws that shape the landscape of marketing strategies. Each law serves as a guiding principle, offering invaluable insights for marketers to excel in their endeavors.

The success of a business or brand heavily relies on effective marketing strategies. It's not just about meticulous planning, timely execution, and ample financial resources; it's also about adhering to the laws of marketing.

This book elucidates the core laws that wield significant influence and decisiveness in determining business outcomes. Backed by years of research and practical experience, authors Al Ries and Jack Trout deliver principles that are highly practical, easy to grasp, and swiftly applicable, propelling marketers towards success and brilliance.

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Mastering Online Business Startup - Effective Facebook Sales is the ultimate guide for anyone venturing into online business for the first time. This book will provide you with insights on finding suitable products to start your business, reliable and quality suppliers.

Alongside small tips to enhance natural interaction for your sales channel, effective order closing techniques, and attractive promotional programs that turn customers into close friends. The author of this book is Mr. Nguyen Tri Long, a Master's degree holder, lecturer at the Faculty of Economics & Business Administration at Hai Phong University. In addition, he is an entrepreneur and online marketing trainer with over 10 years of experience.

The professional advisor of this book is Mr. Tran Thanh Phong - author of 3 books, owner of 2 businesses, and a triathlete. He is known as the first Vietnamese author to write about practical business startup topics. He is not a speaker or scholar but a practitioner. After 15 years of entrepreneurship, managing various business activities, including a franchise fashion chain with up to 65 stores nationwide, he has condensed many practical experiences into this book.

Buy here: tiki.vn/mastering-online-business-startup-effective-facebook-sales-p263084739.html

Selling on Facebook is a tool that helps many young people make money while offering flexibility and cost savings. However, successful selling requires various skills and knowledge. Mastering Sales, Advertising, and Earning on Facebook is a valuable book, providing knowledge from expertise to strategic thinking, building brands on social media,... for young people interested in business.

If you want to sell products on Facebook, utilize this book to learn more skills in social media sales as well as fundamental knowledge about marketing on this social network. The more equipped and knowledgeable you are, the higher your chances of success. This book helps you understand from basics to advanced, from strategic thinking to tactical actions in using Facebook social network as the number one advertising, sales, and earning tool in Vietnam today.

Buy here: tiki.vn/mastering-sales-advertising-and-earning-on-facebook-2021-update-p75639704.html

Mastering Profitable Marketing is a culmination of decades of learning by Sergio Zyman to produce remarkable campaigns, strategies, and processes. A book that when you flip to the last page, you will understand what marketing truly is, how to do effective marketing, and make money!

Marketing is the most valuable investment of a business, helping businesses increase brand value and make more money, so it can only increase investment or maintain it, not cut it.

Marketing is about devising thorough, systematic plans and effectively executing actions to attract more frequent buyers for your products, helping the company make more money. Therefore, the future of marketing is returning to the fundamentals.

The author, Sergio Zyman - Former Chief Marketing Officer of Coca Cola, a seasoned marketer with significant influence. He is the man that only a few outstanding marketers like him can be. Known as “Aya-Cola” on Madison Avenue, New York for increasing Coca Cola's market value from $56 billion in 1993 to $193 billion (a 245% growth in just 5 years). He also founded and was CEO of Z Marketing, a diverse marketing strategy company focused on promoting world-class marketing.

Buy here: tiki.vn/mastering-profitable-marketing-the-end-of-marketing-as-we-know-it-p5112975.html

We all know Google's search tool and the company Google with its renowned corporate culture worldwide, but how many of us know what has laid the foundation for that fame? Chade-Meng Tan – the author of the book Search Inside Yourself will unveil that secret for you.

The book Search Inside Yourself has been rewritten based on experiences distilled from courses along with meditation exercises so that all of us can apply them without needing to attend that Google course. Using simple, understandable language, along with basic training steps to help individuals control emotional intelligence – mastering one's own emotions, thereby becoming the happiest person in the world and spreading joy to everyone. “I don't like to bring Buddhism into Google,” Meng said. “I like to help people at Google find the key to happiness.”

Buy here: tiki.vn/search-inside-yourself-finding-the-keys-within-you-p199030585.html

TikTok is exploding everywhere and has become one of the most downloaded apps globally. It's no surprise that marketers have begun to see the potential of this platform. Business goes hand in hand with trends to develop and reach closer to many customer segments.

TikTok has attracted significant attention from many businesses as this social network can create unique content while also being an effective marketing channel. This book Mastering Tiktok Marketing is a TikTok marketing guide, addressing marketers' questions about TikTok, suggesting feasible ways that brands can maximize TikTok.

Many brands combine managing their own channels and working with influencers to spread content to a wider audience. Brands can also run their TikTok marketing campaigns by encouraging challenges with hashtags on TikTok. When the #hashtag challenge is launched on TikTok, people can participate with just a few clicks.

Many people think TikTok is only suitable for mass, low-cost consumer goods. However, even famous brands like Dolce & Gabbana, Nike, Pepsi, Prada have actively joined TikTok. As a result, they have increased both brand recognition and brand affection. So, it can be said that this is a channel that marketers should not overlook.

Buy here: tiki.vn/mastering-tiktok-marketing-p55506686.html

Million-Dollar Content with practical content, thorough explanations, articulate expressions, not just for copywriters but for anyone interested in content writing. Whether you're a newcomer to copywriting, this book will set you on the right path from the beginning, or if you're experienced, it will sharpen your thinking in content writing.

Reading this book, you will discover your own content writing methods, constantly improve and enrich it on the content writing journey, even influencing and changing more people. Business wants long-term development, so content must be effective. Effective content is content that can make money. Many contents focus on every word with lofty sentences but fail to attract readers.

Writing content is like connecting information together. Million-Dollar Content will show you 4 specific steps to build a professional advertising campaign: “What to say – Who to say to – Where to say – How to say”. In simpler terms, it's seeing customers as conversational partners, applying these four principles will make the conversation more effective.

Buy here: tiki.vn/million-dollar-content-p58616755.html

The book Practical Marketing - From Strategy to Execution simplifies the task of developing marketing plans for products or businesses, guiding through each step of the entire process, from conducting marketing cost audits, setting goals and budgets, to writing and presenting plans and finally implementing them.

Author John Westwood provides a clear, effective approach and updates the latest information on marketing through email, using e-commerce websites, mobile, and social media. The book also includes practical exercises, useful template tables, and top tips, including helpful chapter summaries and a detailed sample marketing plan, to help you develop this important business skill. You also receive practical advice on planning and filling in every part of the marketing plan document.

Buy link: tiki.vn/digital-marketing-tu-chien-luoc-den-thuc-thi-tai-ban-2020-p73125816.html

The author of the book Content Marketing in the 4.0 Era is Alexander Jutkowitz – a pioneer for changes in the field of content marketing. Jutkowitz has over 20 years of experience in various fields, from politics to brand strategy and content creation.

In business, a fitting story will determine a company's most valuable asset. Stories are the essence of reputation. Failing to tell a story equals having no reputation or losing to others. That's why Content Marketing in the 4.0 Era is a comprehensive and practical guide to the art of storytelling.

And Alexander Jutkowitz's writing will show you how to seek unique resources that bring wonder, knowledge, and joy to your company, foster individual and collective creativity, understand the storytelling strategies of leading global brands, and grasp the secrets of great strategic storytellers of the past.

Buy link: tiki.vn/content-marketing-trong-ky-nguyen-4-0-tai-ban-p193895773.html