Distinctive Brand Signs in Vietnamese Tourism

The new icon of Vietnamese tourism features a lotus flower with 5 petals, conveying the message “Vietnam – Eternal Beauty”.

Distinctive Brand Signs in Vietnamese Tourism

On December 4th in Hanoi, the Vietnam National Administration of Tourism introduced guidelines for utilizing the brand identity 'Vietnam – Timeless Charm' to enhance the development of the Vietnamese tourism brand, aiming to build the Vietnam tourism brand development strategy by 2020, with a vision to 2030.

According to Mr. Nguyen Van Tuan, the General Director of the Vietnam National Administration of Tourism, driven by the need to establish and develop a consistent brand, the tourism industry of Vietnam has implemented a tourism brand development strategy with the assistance of the EU Project.

The lotus flower has been chosen as the primary symbol for the Vietnam tourism emblem, creatively designed with 5 petals and 5 colors, reflecting the diversity of tourist destinations, the allure, and the rich, beautiful experiences and emotions of travelers when visiting Vietnam. According to Eastern philosophy, the number 5 represents hope and perfect harmony in the values of life.

The content of the document introduces the structure of the brand “Vietnam – Timeless Charm” with the fundamental values of Vietnamese tourism including: time, intensity, mystery, and commitment.

Time: The brand aims to affirm Vietnam as a destination that provides relaxation and genuine enjoyment for travelers to rejuvenate their health and spirit through new and unique experiences.

Intensity: The diverse resources of Vietnamese tourism such as seas, islands, mountains, and forests with their beauty will bring powerful experiences and emotions to travelers.

Mystery: Vietnamese culture with its ethnic groups, religions, beliefs, and Eastern traditions is still mysterious to many international travelers who are eager to explore.

Commitment: Vietnam is committed to providing services at the highest level.

Along with the fundamental values, the brand “Vietnam – Timeless Charm” introduced by the Vietnam National Administration of Tourism also presents four main product lines: Beach and Island Tourism; Cultural Tourism; Nature-Integrated Tourism; and Urban Tourism.

Branch brands of regions, localities, and businesses need to be constructed and developed based on the values and attributes of the overarching brand “Vietnam – Timeless Charm”.

According to VnExpress

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Reference: Travel Handbook from Mytour