1. New Balance Shoe Packaging
New Balance shoes are packed in sturdy boxes with the New Balance logo printed on the lid and all sides of the box. Therefore, you should carefully examine all details on the box such as the brand logo, spelling, etc., to check for any errors. If the text on the box is blurred, fuzzy, or the colors are unclear, be cautious as the pair of shoes you are purchasing may be fake. However, there are also cases where counterfeit shoes are packaged in genuine boxes.

2. Insole Logo
You can easily find the New Balance logo on the insole. This logo may become worn or blurred over time, especially if you purchase second-hand or used shoes. However, you should also verify that the New Balance emblem and font match the official logo.

3. Labeling and Tags on New Balance Shoes
Each authentic New Balance shoe box comes with a detailed paper label containing information about the shoes such as size, name, barcode, color code, etc. At this step, you need to carefully check the information written on the box and compare it with the information on the label attached to the tongue of the New Balance shoe. Additionally, ensure that the shoe features match the description, including materials, colors, etc. For models released from 2014 onwards, authentic New Balance labels have clear printing and are enhanced with QR codes.


Inspect the details on the shoe tongue to ensure alignment with the printed specifications on the shoebox. Pay close attention to the serial number on the tongue, ensuring it matches the barcode on the box label.
Thoroughly examine all information on the shoe tongue to verify alignment with the printed specifications on the shoebox. Particularly, ensure the serial number on the tongue matches the barcode printed on the box label.

Reflect on the overall appearance of authentic New Balance shoes.
In the final step, thoroughly examine the entirety of the shoes once again, scrutinizing every aspect, including stitching details... Fake products are often easily identifiable by their sloppy production, resulting in poor quality and aesthetics.

Distinguish shoes by their soles
Distinguishing real from fake shoes based on the soles is one of the most accurate and common methods. Typically, both genuine and counterfeit soles are made of rubber, although lower-quality versions may be made of hard plastic. However, in authentic New Balance shoes, the soles are more durable and provide better slip resistance due to the high-quality rubber combined with carbon fiber.
