Buzz
Facebook Business provides an efficient platform for advertising, accessible via mobile or desktop. Learn how to create a Facebook business ad account to reach a wider customer base!
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1. What is Facebook Business Manager?
Facebook Business Manager assists advertisers in managing their marketing processes effectively. It also enables sharing access to their ad assets with team members, vendors, or business partners.
2. How to Create a Facebook Business Ad Account
To create a Facebook Business ad account, follow these steps:
Step 1: First, visit the website https://business.facebook.com/ to create a Facebook ad account for your business. Here, click on the “CREATE ACCOUNT” option at the top right corner of the screen.
Step 2: Fill in the required information accurately on the displayed form and click “Submit” to create your Facebook Business account.
Step 3: At this point, Facebook will send a confirmation request to the Gmail address you provided earlier. Click the link in the Gmail inbox to confirm your account details following the provided instructions.
Step 4: Return to Facebook and configure basic settings to begin advertising for your business.
Step 5: Once you've completed the basic settings, add an ad account to proceed with advertising. If you don't have an ad account yet, click on “Create a New Ad Account” to continue.
Step 6: Enter your business ad account information in the displayed form on the screen and then click “Next”.
Step 7: Click on “Add Payment Information” to proceed.
Step 9: Enter accurate payment card information and click “Save” to complete the Facebook Business account creation process.
3. Guide on Using Facebook Business
After successfully creating a Facebook Business account using a device like the iPhone 14 Pro Max 128GB or a computer, proceed to set up People, Pages, and ad accounts. You'll need to have a Visa or Mastercard ready.
Add People to Facebook Business
You'll need to add one or more personal accounts to the Business Manager so they can manage and run ads on the Pages within your Facebook Business. Specifically, click on “People” and then select “Add”.
You can assign administrative permissions to each person based on the following options:
- Add with employee access: This person can only view metrics, and only when you grant them permission can they manage ad accounts.
- Add with admin access: This person has full control over your Facebook Business, including: settings, adding/removing staff, adding/accessing Pages, or renaming Pages, as well as adding/accessing ad accounts,...
After clicking “Add,” a new window appears. Enter the person's email address and select their access rights, then click “Next.”
Add Fanpage from personal account to Facebook Business
To add a Fanpage from your personal account to the Business Manager (Facebook Business), you have 3 options:
- Add page: This option is for those who already have a Fanpage in their personal account.
- Request page access: If you want to manage someone else's page, click on this option and wait for them to accept the request.
- Create new page: You can create a new page directly on Facebook Business.
Create an advertising account on Facebook Business
To create an advertising account on the business manager, follow the steps below:
Step 1: On the Facebook Business management interface, click on “Business Settings” at the top right corner of the screen.
Step 2: In the left-hand column of the screen, click on “Ad Accounts” and then select “Add”. Then, click on “Create New Ad Account” to proceed.
Step 3: At this point, a new window appears. Fill in all the necessary information including: Ad Account Name, Time Zone, and Currency. Then, click “Next” to complete.
Delete Facebook Business account
If you no longer need your Facebook Business account, you can delete it following these steps:
Step 1: First, click on “Business Info” on the left side of the screen.
Step 2: Click on “Permanently Delete Business” to delete your Facebook Business account.
4. What Makes Facebook Business Different from Personal Ad Accounts?
Many people are wondering whether Facebook Business and personal ad accounts are similar or different. To clearly see the differences between these two types of accounts, you can refer to the detailed comparison table below:
Comparison | Personal Ad Account | Facebook Business Ad Account |
Advantages | - Simple and quick setup. - Less chance of account deactivation. | - Allows deployment of multiple ad accounts. - Multiple people can advertise on the same Fanpage. |
Disadvantages | Can only run ads on Fanpages if you are the admin of that Facebook page. | Advertising policies are stricter, so accounts are more prone to deactivation. |
Permissions | Cannot grant permissions. | Can grant permissions (Employee or Admin). |
Each type of advertising account has its own advantages and disadvantages. So, which is more effective: running ads with a personal account or Facebook Business? In reality, the effectiveness of these two types of accounts is equal. You can choose to run ads on a personal account initially, then switch to Facebook Business when feasible. However, if you are running multiple ad accounts on multiple Pages, then Facebook Business will be more suitable and effective.
In general, creating a Facebook Business account helps users manage multiple Fanpages simultaneously, resulting in better advertising effectiveness. Additionally, Facebook Business makes it easy for you to work on your phone like an iPhone or computer with colleagues or partners to manage data more effectively. We hope the information in the article will bring you high advertising efficiency!
