Chess is a game brimming with creativity, offering countless scenarios for players to explore. Mastering basic strategies sets the foundation for your future development. So, rather than fixating on advanced tactics, let's delve into beginner-friendly chess strategies!

1. How to Develop Pawns Correctly?
Seasoned players acknowledge the pivotal role of pawns in the game's dynamics and victories. Yet, as beginners, we often underestimate their power.
Establishing a Solid Pawn Structure ensures a sturdy position on the board. But how do you determine if a pawn formation is 'beautiful' or not?
- Most pawns are interconnected.
- Pawns occupy and control the central area.
- Pawns exert pressure on opponent's positions.
- The pawn formation doesn't create vulnerabilities in your position.

The White pawn formation here is deemed reasonable as all pawns are interconnected, ensuring the king's safety. The central area is strongly held with pawns at E5 and D4.
The squares from C2 to F5 are potential targets for the opponent behind the pawn lines, hence the Bishop and Queen guard that route.
Now let's take a look at an example of what a 'poor' pawn structure looks like.

All white pawns on the left and center are weak as there are no supporting pawns. The center is also heavily occupied by black pieces, indicating opponent's control here.
The scattered formation of White will quickly lose pieces one by one and ultimately the game.
2. Pieces in Unfavorable Positions
Pieces are in unfavorable positions when they contribute nothing to the formation.

In the example above, there's no suitable move for the knight at B1, and it's stuck in its current position.
Your task is to assess if there's an opportunity to change this situation; if so, act promptly.

The opponent's bishop has moved down; seize it immediately. Even if you lose the knight afterward, your position will have significantly improved.
3. Always Control the Center
In the opening and middle stages of any game, your primary focus should be on controlling the center. Utilize pawns and light pieces like bishops and knights to achieve this goal.
There are numerous ways to contest central squares with your pieces.

This is an absolute central dominance position. White's pawns have the ability to dominate all central squares, backed by supporting pieces.
In this case, White's center is also strong, as pawns at D4 and E5 hold crucial positions.

Black is challenging the center with a queen at B6, a knight at C6, and a pawn at C5, but White can still maintain stability without major issues.
This position differs slightly from previous ones. Although White doesn't occupy the center with pawns, there's still the ability to control key squares and eventually maneuver pieces there.

4. Ensure King Safety
The King is the most crucial piece in the game. Your task is to protect it at all costs.
At the start of the match, with many pieces on the board and numerous attacking opportunities for both sides, it's imperative to secure the King's position at the earliest chance. The method to achieve this is: castling.

You perform castling by moving the King two squares towards the Rook, and the Rook jumps over to the square in front of the King.

Although our King will still be safer than in the center, this position allows Black strong attacking chances towards the King. The opponent will advance at G and H, along with consolidating their forces in that direction.
5. Utilize Your Rooks
Rooks shine in the endgame when there are fewer pieces on the board.
However, you can leverage your rooks to their fullest potential in the early and middle stages of the game through various means.

For example: If there's an open file (no pawns obstructing the path), your rook should control it to maximize effectiveness.

Another great idea is to position your rooks on the same file as your opponent's queen and king. This way, you're indirectly threatening both of your opponent's most crucial pieces.
6. Harness Your Queen
The queen is the most powerful piece on the board. The queen can move like a pawn, bishop, rook, and king. Proper utilization of the queen can lead to devastating attacks.
And due to its importance, you shouldn't let the queen get trapped, as it would greatly diminish your advantage.
As a general principle, you shouldn't move the queen too much in the opening phase. Once you find ample space on the board, your queen can start to maneuver. As soon as the queen occupies a 'beautiful' position, we can hinder the opponent's development while paving the way for other pieces to advance.

Here, the queen is trapped. The White knight on C4 is attacking, and the queen has no retreat path.
Conclusion
When starting out in chess, there are some general rules you should follow to quickly master the game. Hopefully, these methods will help you navigate your moves correctly. Good luck!