Effective Strategies for Selling on Facebook

According to experts at Codon.vn, the leading Facebook sales management software (website https://codon.vn), Facebook has become the prime online marketplace for businesses worldwide. Yet, many sellers on Facebook fail to gain traction due to a lack of effective selling skills. Some are even unfamiliar with using Facebook for sales. Hence, Mytour is here to provide you with effective strategies for selling on Facebook!

Effective Strategies for Selling on Facebook

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1. Where to Sell Effectively on Facebook?

Currently, when using Facebook for online sales, you can utilize the 'prime locations' such as Fanpages, Posts (Facebook posts), and Facebook Ads. You can choose one of these locations to sell or combine all three to reach and promote your products to the best customers, increasing your profits.

2. Effective Strategies for Selling on Facebook

To understand how to sell effectively on Facebook, we'll guide you and share experiences with all three selling methods mentioned above. Stay tuned!
 

2.1. Effective Selling on Facebook via Facebook Fanpage

When using Facebook Fanpages for selling on Facebook, you should consider the following points:

Add CTA Button to Your Facebook Fanpage: One of the key principles to optimize your sales website is to enhance customer access and interaction with your page, and the same applies to selling on Facebook Fanpages. You can add a CTA (call-to-action) button to your page. The clearer your information and CTA are, the higher your customer engagement rate. Common CTA buttons nowadays include 'Send message', 'Buy now', 'Shop now', 'Sign up now',...

Direct Facebook Users to Your Landing Page: Within your sales posts on Fanpage or regular shares, you should include links to your product landing pages to guide customers to learn more about your products and even make quick purchases.

Add Customer Reviews to Your About Us Section: When purchasing any product, most customers will seek reviews and feedback from previous buyers before making a decision. Therefore, when selling on Facebook, you should leverage this by building trust with your customers.

Provide Excellent Customer Care: This is crucial as it helps you turn potential customers into actual ones and retain loyal customers. Whenever customers interact with your sales posts on the Fanpage by leaving comments or inboxing the page, you should dedicate time to provide excellent advice, whether they decide to make a purchase or not.
 

2.2. Effective Selling on Facebook through Posts

When selling on Facebook through posts, you need to consider some key tactics:

Timing: Your posts need to pay attention to timing. Firstly, timing relates to the content of your post. You should take advantage of holidays to attract more attention to your sales posts. For example, on March 8th, you can briefly mention the holiday before directing customers to learn about your products/services.

Moreover, the timing of posting sales content also needs special attention. You should post when most customers are online to increase your chances of reaching them. Instead of posting at night or early morning when there are fewer Facebook users, you should post during hours when people rest after tiring work hours, such as lunchtime or dinner time.

Show Customer Care and Promote Your Products: You still write articles about product features or any content related to your product that you want customers to know, but don't forget to show your care for customers. In the post or video you upload, add a sentence like: 'if you need further assistance/advice, please leave your phone number/comment... below the post'. Phrases like these will help customers feel your care, and if they truly need your product, they will be willing to follow your request as you mentioned.

Use 80:20 Ratio for Post Content: Your post content should be structured in an 80:20 ratio, meaning 80% for educating customers and 20% for your sales content. Educational content here can be advice and guidance for your future potential customers. These are the types of content that users love and share a lot, thereby increasing the visibility of your posts, your page, your brand, and your product. Then, you can incorporate and refer to your sales content by calling customers to check out your products or visit your product landing page, homepage.
 

2.3. Effective Selling on Facebook through Facebook Ads

Vietnamese Facebook Ads, also known as Facebook advertising, is considered a useful tool to support sellers in marketing and sales. When using Facebook Ads for selling, you need to consider some key tactics:

Focus on Content Reflecting Customer Thoughts: When creating Facebook advertising strategies to sell, envision what customers will think, need, and desire when purchasing your product, and focus on writing content related to those issues. This is akin to providing an umbrella to customers when it rains; they will greatly appreciate it. Content targeting customer thoughts will stimulate more clicks on your ads. And naturally, the chances of selling your product will also be significantly higher.

Deliver Clear Information: Every customer needs a motivation to click on your Facebook Ads. Therefore, you need to convey to customers 'why they should make a purchase' after your advertising message. For many businesses (especially retailers and e-commerce), the easiest way to encourage customers to click is through content about discounts or vouchers that customers can't find anywhere else.

Create Impressive Ads:

To make your Facebook ads stand out and attract customers, you need to design them impressively. Consider the following:
- Choose bright colors (you can even add borders)
- Include enticing words for customers like: 'free', 'discount',...
- If possible, add icons, symbols,... to make it easier for customers to follow
- Keep the headline short and concise