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You might not be aware that images and videos are excellent solutions, bringing users closer to real experiences than regular text content. In this article, Mytour will share some effective tips for posting photos and videos in your Twitter marketing campaign.
1. Tips for posting photos in your Twitter marketing campaign
To share images and videos on Twitter, follow these steps:
- Click the Tweet button to start composing a Tweet.
- Choose the Camera button.
- Select upload or take a photo; the image will be converted into a link and shared along with the Tweet.
Note: Ensure the characters in your Tweet stay within the limit to allow adding an image.
When adding an image, a shortened web link will be displayed in the Tweet. Any followers can click to view the image. The web link for the image will use a portion of the 140 characters allowed by Twitter.
2. Tagging People in Photos on Twitter
Additionally, you can tag people in photos by following these steps:
- Tap on any person in the photo.
- Enter the full name or @username of that user.
- Tap on Done. Tags will be displayed on the photo in Tweets.
Note: Twitter accepts GIF, JPEG, and PNG files. Images can be up to 5MB, and animated GIFs can be up to 3MB. Images in the timeline are displayed in a 440x220 pixel format.
3. Tips for Posting Videos in Twitter Marketing Campaigns
Twitter allows users to utilize videos to share their stories in a more authentic way. By posting videos, you can connect with a broader audience and gradually expand your reach. Videos posted on Twitter can be up to 30 seconds long.
Another way to engage with your customers is by responding to Tweets with video content.
4. Sharing Videos on Twitter
There are 3 ways to share videos on Twitter:
- Record video: You can shoot, edit, and share videos directly on the Twitter app for Android and iOS.
- Import video: You can import videos from your device, such as iPhone or iPad.
- Upload: Finally, you can upload videos on Twitter.com.
Recording Video on Twitter
To record video on Twitter, follow the steps below:
To record additional videos, simply press and hold the
Delete or edit your video before Tweeting.
To delete or edit a video before Tweeting, follow the steps below:
You can choose to delete a portion of the video before Tweeting or rearrange the order of videos by dragging and dropping them to the side.
After finishing recording your video, press Done. Mytour recommends previewing your video before Tweeting by tapping the Play button. You can also make additional edits to the video before sharing if desired.
Press Tweet to share your message and video. To delete the video before Tweeting, tap the X icon on the video thumbnail.
Tweeting imported videos on Twitter
Follow the steps below to Tweet a video on Twitter imported from your iPhone or iPad:
Tap the Tweet icon.
Find and select the video you want to Tweet.
If desired, you can shorten the selected video by dragging the edges at the bottom corners.
Press Trim to complete the video edit. Mytour recommends previewing your video before Tweeting by tapping the Play button.
Press Tweet to share your message and video.
Upload video to Twitter
To upload and Tweet a video on Twitter.com, follow the steps below:
Click the Tweet button.
Click Add media.
Select the video file stored on your computer.
Click Open. Twitter will notify you if your video is not supported. The maximum allowed file size for videos is 512MB.
In the Edit window, trim the length of your selected video to between 1 and 30 seconds.
Click Done.
Click Tweet to share your message and video.
5. Watching videos on Twitter
On the timeline and on Twitter, original videos, GIFs, Periscopes (on iOS), and Vines play automatically.
6. Disable autoplay of videos on Twitter
To prevent videos from autoplaying on the timeline, we need to adjust autoplay video settings. Different autoplay video options can be set on the computer and the Twitter app on mobile devices.
Adjust autoplay settings on Twitter app for iOS
Follow the steps below:
Navigate to the Settings app.
In the General section, select Video autoplay.
Choose one of the options below:
+ Use mobile data and Wi-Fi.
+ Use Wi-Fi only.
+ Disable autoplay of videos on the timeline.
Adjust autoplay settings on Twitter app for Android
Open the Settings app.
In the General section, select Data.
Press Video autoplay.
Choose one of the options below:
+ Use mobile data and Wi-Fi.
+ Use Wi-Fi only.
+ Disable autoplay of videos on the timeline.
Adjust autoplay settings on Twitter.com
Click the Profile icon.
Select Settings from the menu.
In the Account section next to Video Tweets, uncheck Video autoplay.
7. Important notes about videos on Twitter
Here are some important notes to keep in mind with Twitter videos:
If Tweets are protected, only your followers can view videos on Tweets. Followers can download or share links containing the shared video. If Tweets are shared publicly, anyone can view the content of Tweets.
Twitter currently supports MP4 and MOV video formats on mobile apps. On the web platform, Twitter supports MP4 videos with H264 format and AAC audio. You can upload videos up to 512MB, but editing is required for videos longer than 30 seconds.
Additionally, you cannot tag users in videos.
Below are some limitations on video resolution and aspect ratio on the web:
- Minimum resolution: 32 x 32
- Maximum resolution: 1920 x 1200 (and 1200 x 1900)
- Aspect ratio: 1: 2.39 - 2.39: 1
- Maximum frame rate: 40 frames/second
- Maximum bitrate: 25 Mbps
In this article, Mytour has just shared with you some effective tips for posting photos and videos in Marketing campaigns on Twitter. Additionally, if you have any questions or need clarification on topics like using hashtags for Marketing campaigns on Twitter, readers can leave their opinions in the comments section below the article.
