Elon Musk: 'Twitter's revenue has seen a 50% decline, and the cash flow is in the red.'

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Ngày cập nhật gần nhất: 1/5/2026

Those were the statements made by Elon Musk on Twitter last Saturday. In addition to the fact that the social media giant Twitter is facing negative cash flow, the platform is also carrying a considerable amount of debt. Musk added: “We need positive cash flow to be able to do anything else.”

This declaration is in stark contrast to Musk's statements back in April when the billionaire responded in a BBC interview, stating that the platform is “trying hard to break even” and that most advertisers have returned.

Concerns among Twitter advertisers have led many of them to leave the social media platform since Musk took over. Advertisers are worried about content management issues, a wave of employee resignations, and uncertainties regarding the future of Twitter.

In a recent development, Linda Yaccarino, former marketing chief for NBCUniversal, has assumed the position of CEO at Twitter.

According to The New York Times, Twitter's advertising revenue plummeted by 59% from early April to the first week of May compared to the same period in 2022, as reported in the company's internal slides.

Comparing to September 2022 (before Musk took over Twitter), currently, among the top 1000 advertising units on Twitter, only 43% of them remain, according to Sensor Tower's data.

Since taking on the role of Twitter CEO, Musk has implemented cost-saving measures as well as commercial solutions for the social media platform. An example is the introduction of Twitter Blue, a subscription service with account verification badges, encouraging users to invest in premium features.

Last Thursday, Twitter announced content creators who will receive a share of the platform's advertising revenue. This move aims to incentivize influencers to return to Twitter. To be eligible for revenue sharing, Twitter accounts must subscribe to the Twitter Blue package and have at least 5 million interactions per tweet in the last 3 months.

According to CNN as reported by an anonymous source

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