A place where a beautiful memory is preserved, reminiscent of the small alleys of Saigon,... yet nestled in the heart of Hanoi
Certainly, avid seekers of picturesque spots for check-ins in Hanoi are no strangers to this place - Hoàng Cầu Alley.
Overlooking the poetic Hoàng Cầu Lake, Hoàng Cầu Alley is truly designed like a narrow lane hidden amidst lush green mango groves. Reserved only for true admirers of beauty who dare to step in and explore.

The Alley Shop – the familiar name to those who hunt for unique spaces in Hanoi

Not only Hanoi locals, but also celebrities favor this place
What makes this place so 'hot'? Let's sneak in and explore together!
Following the footsteps of the first guest to The Alley Shop is the early morning sun
Following the sun's journey to The Alley Shop from the early morning when no customers are present, only the diligent little girl employee, tirelessly sweeping and cleaning, preparing cups and dishes for The Alley's busy day ahead.

Start exploring The Alley from early morning, when the sun is the first customer to arrive at The Alley

The early sunlight 'checks in' on each bar stool, bearing patterns of memories

When opening the windows on the second floor to let the light in, the mysterious space of The Alley will be revealed
The Alley – A place seemingly forgotten by time
Visiting The Alley, those who love 'vintage' style will never be disappointed because every bit of the atmosphere here seems soaked in some kind of old charm. It's like the feeling when walking among moss-covered brick walls, streets worn by footsteps in each quiet alley that has grown with Saigon for a hundred years.

It seems that in every bit of the air, there's also a sense of old, tranquil, and captivating charm

Daylight filters through the green canopy and large windows before pouring into the indoor space

Rice paper lanterns, old tables and chairs, even the ceiling bricks are imbued with the colors of time -Many come just to admire the strange and wonderful vases of the shop

Everything is as beautiful as ancient paintings, gentle and strangely tranquil

Have you ever seen a corner of West Lake with a girl in a brown yem rowing a boat to pick lotus buds early in the morning to make tea?

The wall paintings of The Alley always fascinate many people

Due to its uniqueness and distinctiveness

Can you guess what this impressive highlight is?

The answer is a series of timeless lights lining up
A little mysterious, a little romantic, and a little intimate, familiar. When visiting The Alley, guests always have incredibly strange emotions.

The Alley is like a mysterious storybook where each page is a strange corner to explore

The courtyard under the sinking floor is immersed in the shade of lush mango trees

And here is the entrance to the peculiar little alley that captivates Hanoi guests
The Alley is a longing for Saigon lost amidst the heart of Hanoi
Perhaps that's why, when you come to The Alley, you'll rediscover the original flavors of Saigon cuisine. These snails, grilled dishes, hot pots, burnt rice, rice paper... all are authentic flavors for Hanoi locals to explore, and for Southerners to revisit a bit of the familiar taste of home.

The Alley is where guests seek the delicious flavors of Saigon amidst the Northern land

'Hoà My Tóc Tím' and Bằng Kiều came here right after their concert in Hanoi -Mỹ Tâm was immediately 'captured' by fans for check-ins
This August, The Alley is offering special deals for daytime visitors, so why wait? Pick up your phone and go! Don't miss out on discovering unique corners of Hanoi for yourself, and don't overlook this little Alley corner. Just at Hoàng Cầu, not far away, come and rediscover a small 'alley' in your own memories.
Address:
The Alley Shop - 66 - 68 Hoàng Cầu, Đống Đa District
>> Check out The Alley Shop's August deals now
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