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Designs like the notch, waterdrop, or punch-hole are just stepping stones for the language of full view design on smartphone screens.
1. Full-view displays are the latest trend in smartphone design
Designs like the notch, waterdrop, or punch-hole are just stepping stones for the language of full view design on smartphone screens.
As the race for innovative smartphone designs reaches saturation, a new race begins. Manufacturers are shifting towards a minimalist screen border trend, maximizing the display area. However, the major challenge lies in accommodating the selfie camera cluster and essential sensors such as proximity and ambient light, which always occupy significant space. This poses a formidable problem for designers striving to achieve a true full-view screen design.
While most manufacturers are still busy optimizing notch, waterdrop, or punch-hole displays, a few bold ones have courageously introduced products with true full-view screens to the market. Among them, OPPO is one of the pioneers, applying this design on a mid-range device, the F11 Pro.
OPPO's Impressive Designs
Since its early days in the smartphone market, OPPO has consistently shown a keen interest in phone cameras, earning the moniker 'camera phone' for its products. This focus is evident in the high praise, particularly for selfie cameras. OPPO once turned heads with innovative camera designs, such as the rotating mechanism that transformed the camera into a front-facing one with a simple gesture, seen in the OPPO N1 and OPPO N3 models.
While subsequent OPPO smartphone generations may not have garnered as much attention as the N1 and N3, the company continues to enhance the camera quality in its devices. With the introduction of the F5, OPPO underwent a design transformation, embracing the trend with a borderless, infinity display.
Adaptability and Innovation
Similar to other smartphone brands, OPPO joined the notch trend with the OPPO F7, attempting to maximize the touchscreen area. However, the notch was not the optimal solution, as it still occupied a significant portion of the screen.
Constantly adapting and innovating, as the market saw an influx of smartphones with notches, OPPO unveiled the F9 with a waterdrop-style display notch. The tiny notch aimed to optimize the screen real estate, providing an eye-catching and impressive design. OPPO F9's waterdrop display was a highly favored feature, setting it apart from the rest of the smartphone market at that time and achieving significant success in the Vietnamese market.
With the arrival of OPPO Find X, the brand redefined the concept of infinity display on smartphones. No notches, no imperfections, ultra-thin bezels, and a sliding mechanism for the Find X's camera showcased OPPO's bold and innovative approach. It reflected serious investment in research and development by the manufacturer.
Bringing Full View Display to the Mid-Range Segment
Beauty, uniqueness, and novelty were the initial impressions most users had when first encountering the OPPO Find X. However, its focus on the premium segment limited widespread adoption. This led OPPO to introduce the F11 Pro in the sub-10 million VND smartphone segment.
Upon its debut, the OPPO F11 Pro garnered considerable attention for its captivating appearance. In contrast to the Find X, the F11 Pro featured a pop-up selfie camera, maintaining a sleek overall design. Additionally, bringing the full view display to the mid-range segment demonstrated OPPO's independence from the prevailing market trends.
