Overview of the Starbucks Brand
Globally renowned, Starbucks' chain of coffee shops is celebrated for its distinctively delicious flavors. In Vietnam, Starbucks boasts a presence of over 10 years with 87 outlets across numerous provinces.

Beyond just their quality coffee, Starbucks also leaves a mark with their mooncakes every Mid-Autumn Festival. Since its debut in 2013, Starbucks mooncakes have enjoyed widespread customer support, making their annual Mid-Autumn Festival release a highly anticipated event for many, who look forward to enjoying and gifting them to loved ones, friends, and key partners who share their passion for Starbucks coffee.
Detailed Review of Starbucks 2023 Mooncakes Across 4 Criteria
The detailed reviews below aim to offer an impartial perspective to those who have yet to try Starbucks mooncakes, breaking down the evaluation into specific criteria for a clearer understanding.
2.1. Appearance
In terms of appearance, Starbucks mooncakes boast an attractive design, baked to a perfect golden brown without drying out, preserving the aroma of wheat, eggs, milk, etc.
In 2023, Starbucks mooncakes are available only in the baked variety, lacking a soft, chewy option. Thus, if you prefer chewy mooncakes, Starbucks might not be your go-to. However, for baked mooncake enthusiasts, Starbucks stands out as a top choice worth trying at the cafe or gifting to friends and family.

2.2. Filling
Moving on to the fillings, Starbucks offers a limited selection. The 2023 Starbucks mooncake range includes only four types of fillings.
- Green tea
- Assorted fruits.
- Starbucks 1-egg coffee
- Monthong durian 1-egg.
While not diverse in fillings, Starbucks prioritizes quality in each product. The fillings are selected from fresh and delicious ingredients, ensuring food safety. When you eat, you'll experience the distinctive flavor of each filling.
Especially, you should try the Starbucks 1-egg coffee flavor and Monthong durian 1-egg flavor to feel the difference between Starbucks mooncakes and other brands.

2.3. Cake Box
Not only serving customers dining in with tea and coffee, Starbucks 2023 mooncakes can also be luxurious gifts with meticulous investment in cake boxes. Each box will have an outer paper bag designed in beautiful eye-catching blue, and the cake box inside is made of extremely luxurious tin. Currently, there are 2 cake box models for you to choose from:
- 4-cake box: The box is light blue, inside will have 4 cakes with 4 different flavors including: Starbucks 1-egg coffee, Monthong durian 1-egg, green tea, and assorted fruits.
- 2-cake box: With the 2-cake box, it will be dark green, inside will have 2 cakes with 2 flavors: Starbucks 1-egg coffee and Green tea.

2.4. Pricing
Finally, let's talk about the pricing. Currently, the prices of Starbucks mooncakes are publicly available on their social media platforms and e-commerce platforms. The mooncakes are sold in boxes ranging from 400,000 VND to 700,000 VND. This price range is considered appropriate for the quality of the mooncakes, thus receiving high praise and many purchases from customers. Details of the price list below:
STT | HỘP BÁNH | NHÂN BÁNH | GIÁ (VNĐ) |
1 | Hộp 4 vị bánh | Cà phê Starbucks 1 trứng, sầu riêng Monthong 1 trứng, trà xanh và quả mọng. | 700.000 |
2 | Hộp 2 vị bánh | Cà phê Starbucks 1 trứng và trà xanh. | 400.000 |
3. Storage Instructions for Starbucks Mooncakes
Starbucks mooncakes are entirely handmade by experienced pastry chefs according to Starbucks Coffee's exclusive recipe. Since the mooncakes do not contain any preservatives, their shelf life is relatively short, and proper storage methods must be followed.
Below are some important notes to remember when purchasing and storing Starbucks mooncakes:
- When purchasing Starbucks mooncakes, choose ones that are freshly made, as they have a shelf life of only 10 days. Prioritize those with the latest production dates, especially when buying them as gifts.
- Once the mooncakes are unwrapped, they should be consumed within the same day, avoiding leaving them overnight and refraining from storing unwrapped mooncakes in the refrigerator.
- Unopened mooncakes should be stored outside, away from high temperatures and humidity. They should be used before the expiration date to experience the freshest flavors that the brand offers.

Here is the complete review of Starbucks 2023 mooncakes and the detailed price list for your reference. Hopefully, this will help you have the most comprehensive view of this cafe's mooncake line before making a purchase. With the delicious flavor and quality crafted by skilled pastry chefs, Starbucks mooncakes will surely contribute to the completeness and significance of the 2023 Mid-Autumn Festival.