Every October, the festival of smiles known as MassKara takes place in Bacolod City, Visayas, Philippines.
The inaugural MassKara festival in 1980 originated from two severe crises in Bacolod, Visayas. Bacolod, known as the 'City of Sugar,' faced economic hardships due to the decline in sugarcane prices caused by American chemical sweeteners.
During that time, the introduction of American chemical sweeteners drove sugarcane prices to an all-time low, severely impacting the city's economic income. In the same year, a tragic shipwreck claimed the lives of around 700 residents, plunging the entire city into darkness.

To lift the spirits in the prolonged gloomy atmosphere, artists, local officials, and urban workers collectively decided to organize a special festival with the theme of 'the festival of smiles.'
And so, the MassKara festival was born as a declaration that the people of Bacolod will overcome and rise again, no matter the circumstances.

The name MassKara is a fusion of the English word 'mass' – many people, and the Spanish word 'cara' – face. Hence, MassKara translates to 'a multitude of smiling faces.' This elucidates the festival's focal point – vibrant masks adorned with radiant smiles.
During each festival, a myriad of residents and tourists flood Bacolod's streets like a vibrant sea of smiles. The resonant beat of drums and festive tunes fills the lively, fresh air. Dancers, donned in colorful costumes and masks featuring bright smiles embellished with countless glittering beads and feathers, perform numerous street dances reminiscent of masquerade festivals in Venice or Brazil. Bands and dance groups in vivid, fiery outfits play various Latin tunes and serve local delicacies for visitors.

Additionally, the festival hosts captivating street dance competitions. People enthusiastically compete with the most beautiful and enticing dances, transforming the street dance floor into a lively spectacle. Tourists immerse themselves in the music and energetic dances or enjoy the beer festival at the city's grand square.
As night falls, Bacolod becomes even more vibrant and impressive with the Electric MassKara festival featuring parades and the costumes of dancers along Lacson Street.
In the festive atmosphere, both tourists and locals join forces to vote for the MassKara Festival Queen each year. The street party continues until dawn.
Today, the MassKara festival has evolved into one of the Philippines' most significant celebrations, drawing in numerous local residents and tourists alike.
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Source: Mytour Travel Guide – As reported by Vnexpress
MytourNovember 1, 2013