Ikseon-dong, located in Jongno district at the northern center of Seoul, is one of the city's historic areas. Traditionally, Seoul was often associated with iconic names like Myeongdong, Dongdaemun, Gwanghwamun, or Insadong. However, there are many other fascinating places in Seoul, and recently, Ikseon-dong has been gaining popularity not only among locals but also among international tourists. What makes Ikseon-dong so appealing? Taking advantage of the unique architecture of traditional Hanok houses, many young Koreans are transforming them into modern yet classical spaces—restaurants, cafes, and craft shops. Now, let's discover the enchanting charm of Ikseon-dong with Mytour in the article below!
Hanok Alley in Ikseon-dong

Image Source: Alex Barlow Flickr
The Hanok village in Ikseon-dong was built in the 1920s. Despite the passing centuries, the ancient traditional charm is still preserved to this day. The narrow alleyways with many twists and turns give visitors the feeling of entering a mystical labyrinth. Numerous closely aligned shops along the alley create a vivid and distinctive atmosphere, with each store having its unique color and characteristic that is hard to mistake.
You can choose your favorite coffee shop along the alley, enjoying the taste of coffee while admiring the ancient scenery and the flow of people passing by. It's very romantic, isn't it? This area is also perfect for photo enthusiasts who appreciate vintage styles.

Image Source: VisitKorea
A standout store in Ikseon-dong is Vintage Bonnie. This place not only offers retro clothing but also charming kitchen utensils and handmade products. The prices are budget-friendly, so make sure to check out the store when you visit Ikseon-dong.
Address: Area of Supyo-ro 28-gil, Jongno-gu, Seoul
Directions: From Jongno 3(sam)-ga Station (Seoul Subway Line 5), Exit 4, cross the street and walk straight about 300m along Donghwamun-ro Street 11-gil (Approximately 3 minutes)
Vintage Bonnie
Address: 21-17, Supyo-ro 28-gil, Jongno-gu, Seoul
Opening Hours: 12:00-21:00 (Closed every Monday)
Official Website: www.vintagebonnie.com
Explore Royal Residence Unhyeongung

Image Source: The Seoul Guide
In ancient times, the Royal Residence Unhyeongung belonged to Heungseon Daewongun – the father of King Gojong (1863-1907), the 26th monarch of the Joseon Dynasty. Despite being in the midst of a modern city, the Royal Residence Unhyeongung maintains its peaceful and ancient charm. Autumn is the perfect time to visit Unhyeongung, allowing you to experience traditional space while immersed in the romantic scenery of the courtyard covered in golden leaves.

Image Source: Robert Koehler travel photography
Frequent traditional events and festivals vividly recreate history at this location. Stay updated on the details at the official website http://www.unhyeongung.or.kr/ before your visit!
Address: 464, Samil-daero, Jongno-gu, Seoul
Directions: Anguk Station (Seoul Subway Line 3), Exit 4. Walk approximately 100m (about 2 minutes) to reach the destination.
Opening Hours:
– From early April to late October: 09:00-19:00 (Last admission at 18:30)
– From early November to late March: 09:00-18:00 (Last admission at 17:30)
Note: Free admission and closed every Monday (unless Monday coincides with a public holiday)
Experience Wearing Hanbok at Kukminhanbok Chabim

Source: Kukmin Hanbok
When in Ikseon-dong, don't miss the chance to don a traditional Hanbok and stroll around the street. Kukminhanbok Chabim store is located right in Ikseon-dong, allowing you the freedom to choose your favorite attire and accessories. Whether you prefer a classic look or a modern twist, the diverse designs and colors make it easy to find the Hanbok that suits you best.

Source: Visit Korea
Address: 4F, 16, Insadong-gil, Jongno-gu, Seoul
Directions: From Jongno 3(sam)-ga Station (Line 5), Exit 5, cross the street, and follow the path under Nagwon Music Mall. Then, turn left at the T-junction. Walk about 30m, and you'll find the store on your left.
Operating Hours: From 10:00 AM to 8:00 PM
See more details on the official website: www.kukminhanbok.com
Enjoy Unique Cuisine at Gyeongyangsik 1920

Source: VisitKorea

Source: VisitKorea
1920 marks the birth year of the Hanok village in Ikseon-dong, and the number is equally significant in the name Gyeongyangsik 1920. The restaurant boasts a modern style, serving Western dishes within the traditional Hanok setting adorned with cute pink curtains. With a variety of enticing and delicious dishes and elegant design, Gyeongyangsik 1920 is a favorite among many Korean ladies. The standout dishes here are donkkaseu (pork cutlet) and hamburger steak. Remember to give them a try when you visit!

Source: explorepartsunknown
Gyeongyangsik 1920 restaurant is often crowded during lunch or dinner, so there's a high chance you'll have to wait in line for a while before getting your turn. If you plan to visit, Mytour suggests making a reservation in advance to save more time.
Address: 17-30, Supyo-ro 28-gil, Jongno-gu, Seoul
Directions: From Exit 4, Jongno 3(sam)-ga Station, cross the street and walk straight for about 200m along Donghwamun-ro Street 11-gil (Approximately 3 minutes)
Opening Hours: 12:00 PM - 11:00 PM (Closed: 3:00 PM - 5:00 PM)
Experience Affordable Korean Dining Atmosphere at Pojangmacha on Ikseon-dong Street

Source: Visit Korea
If you're a fan of Korean dramas, you're probably familiar with the scenes of brightly lit tents along the streets. These eateries are called Pojangmacha (which means small street stall), often set up with orange tarps and mainly serving casual dishes with Soju. They are popular spots for Koreans to chat and unwind after stressful work hours.

Source: SteveJung
Along the streets of Ikseon-dong to Nagwon Music Mall Shopping Street, you'll come across charming little Pojangmacha stalls. Favorite dishes here usually include various types of udon, ramyeon, eomuk, jeon, tteokbokki, and dồi lợn (sausage). Experience the casual dining style just like a local Korean!
Directions: From Exit 6, Jongno 3(sam)-ga Station (Seoul Subway Line 5), walk to Donghwamun-ro 11-gil (100m). Along this street is the Pojangmacha Street of Ikseon-dong.
Opening Hours: 19:00-02:00 (hours may vary for individual stalls).
Before your travel day, don't forget to prepare a 4G SIM (available at the airport) for easy navigation and a Discover Seoul Pass for unlimited fun at a great price!
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