
Unveiling cutting-edge technology, the UHD Upscaling feature on Samsung UHD TVs works wonders by enhancing the quality of both Full HD and HD content, making them sharper and more vibrant.
1. Delving into the Marvels of Samsung UHD Upscaling, LG 4K Upscaler, and Sony 4K UpScaling
Most users are familiar with HD Ready or Full HD 1080p resolution TVs. The latest trend, however, revolves around ultra-sharp 4K UHD screens. Unfortunately, accessibility to 4K TVs is still limited due to high prices and scarce 4K content.

Samsung revolutionizes image enhancement with 4K technology
Television programs have plateaued at Full HD and HD quality, leaving viewers content. But how can we change such perspectives?
Decoding Samsung's UHD Upscaling Technology
The scarcity of 4K content in the market has prompted manufacturers to introduce innovative technological solutions. Samsung has incorporated UHD Upscaling technology in its 4K TVs. So, what exactly is UHD Upscaling technology?

The Transformation of Images after Enhancement
A state-of-the-art technology aimed at upgrading picture quality integrated into the flagship Samsung UHD TV is the UHD Upscaling technology. With this feature, even Full HD or HD content is enhanced and becomes clearer. The upgraded image quality approaches UHD standards, making it challenging for non-expert viewers to distinguish. The UHD Upscaling technology operates through 4 distinct steps, including signal analysis, noise reduction, detail analysis, and pixel density enhancement.

With superior image processing in 4 transformative steps, upgrading low-resolution content to nearly UHD standard resolution will allow you to enjoy every content, movie, and entertainment program on your TV with quality approaching UHD standards
Highlighting some of Samsung TV's outstanding technologies
PurColour - Dive into a world of vivid and natural colors - Learn more about What is PurColour?
UHD Dimming - With deeper blacks and purer whites, image details and colors are elevated to new heights - Explore more about What is UHD Dimming?
Wide Color Enhancer Plus - An advanced color enhancement suite (What is Wide Color Enhancer Plus?)
UHD Picture Engine - Enhanced UHD technology for a superior visual experience - Learn more about What is UHD Picture Engine?
Precision Black - Maximum contrast experience - Discover more about What is Precision Black?
Samsung TV models featuring image enhancement technology

LG's 4K UpScaler Technology Unveiled
Exploring the Prominent 4K UpScaler Technology embedded in the 2015 LG TVs significantly enhances the display quality, bringing it close to 4K excellence. Regardless of the source quality not being 4K, it undergoes a transformation, appearing sharper and clearer.

The Transformation after Upgrading HD Images towards 4K
The quality of the source, whether high or low, is optimized for sharpness, brightness, contrast, and color through the following image enhancement steps.
1 - Analyzing and enhancing the source at the input
2 - Optimizing the image from the source
3 - Enhance image resolution, increase pixel density towards near 4K
4 - Boost sharpness
5 - Continuously enhance sharpness X2, increasing density of every smallest detail
6 - 4K MEMC Motion Estimation Motion Compensation technology for the smoothest display.

Explore LG's 4K Upscaled TV Models

4K Upscaling Technology - 4K X-Reality PRO on Sony TVs
Sony, not falling behind its competitors, equips its Sony 4K TVs with the most advanced image enhancement technology - 4K X-Reality PRO. Alongside perfect audio technology, Sony incorporates the 4K X-Reality PRO chip in tandem with the XCA8-4K chip and MPEG noise reduction technology. It can upgrade the quality of images from HD to Full HD to 4K, unleashing the full potential of a pure 4K TV.

X-Reality PRO sharpens and upgrades every pixel on each frame. This technology also eliminates noise from both Analog and Digital formats, content on DVD, Blu-ray™, and even digital images. Therefore, you'll experience high-quality images, rich colors, and perfect clarity.
Models of Sony TVs utilizing the 4K X-Reality PRO Chip
