Buzz
IPS: One of the Top 3 Panel Technologies with Numerous Advantages, Often Equipped by LG on TVs from Mid-Range to High-End.
IPS Panel Technology
This new IPS panel provides viewers with a wider viewing angle, addressing the major weaknesses of previous panels such as motion blur or image retention. Moreover, equipping TVs with IPS panels also enhances durability.
Boasting Multiple Valuable Advantages.
The LG Triple XD Engine represents a cutting-edge, exclusive image processing chip by LG. This chip enhances TV performance by accurately and swiftly processing input signals, as well as refining color gamut and contrast levels. It effectively minimizes noise and distortion, ensuring the highest quality, most natural-looking images possible.
Experience the power of LG Triple XD processing.
Unlock the immersive world of Dolby Vision™ image technology.
Dolby Vision sets the gold standard in visual display technology, renowned for its uniqueness and excellence. With Dolby Vision™, a standard 2-hour film undergoes over 170,000 image enhancements, delivering unparalleled image quality and ensuring the director's vision is fully realized by viewers.
Explore the wonders of Dolby Vision™ image technology.
Dolby Vision™ is synonymous with delivering superior image quality compared to non-equipped counterparts.
Experience unparalleled effectiveness.
Unleash the power of Picture Wizard III image technology.
Picture Wizard III is a technology often found in many of LG's Smart TVs, including their 3D TVs. It serves as a tool allowing users to finely tune various display aspects such as color, depth, and contrast to their preference.
Experience the Picture Wizard III image technology.
Furthermore, Picture Wizard III optimizes image brightness to best suit your room's lighting conditions.
Automatically adjust and optimize image brightness.
Explore the wonders of HDR technology.
HDR technology, short for 'High Dynamic Range,' is considered one of the most prominent color reproduction and display technologies applied across LG products from 2016 onwards. Integrating this technology enhances LG TVs with a richer color gamut and sharper images.
Experience the HDR technology.
Dive into the world of 3D Color Mapping technology.
Enhance your TV with the 3D Color Mapping technology, providing more authentic and accurate color reproduction similar to the naked eye, thanks to LG's proprietary algorithms. Moreover, it minimizes color distortion to deliver the most perfect image experience with true-to-life colors.
Experience the 3D Color Mapping technology.
Explore the Local Dimming technology.
This technology divides the TV screen into various zones for easy adjustment of individual brightness and darkness, ensuring clearer details in each screen area. It also enhances viewers' perception of image depth, especially in bright and dark areas.
Experience the Local Dimming technology.
Discover the ColorPrime technology.
ColorPrime, also known as color enhancement technology, allows LG TVs to expand the display color gamut, delivering vibrant and true-to-life colors. Enjoy diverse and vivid content with enhanced color richness.
Explore the ColorPrime technology.
This technology is supported by two smaller technologies: Quantum Dot Sheet and Nano Spectrum, which enhance color reproduction and can produce a 50% wider color gamut compared to conventional panels without these technologies.
Supported by two smaller technologies: Quantum Dot Sheet and Nano Spectrum.
These are the latest and most frequently applied basic technologies across LG's TV product lines, ranging from budget-friendly to premium models.
