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Diverging paths: Apple and Samsung's approaches to budget smartphones. Source: CnetThe two giants in the smartphone industry, Samsung and Apple, both offer more affordable options compared to their flagship models. However, their strategies for budget smartphones seem to be heading in completely different directions. Are you curious about what these industry leaders are doing with their budget-friendly phones? Let's find out with 24h Technology.
Affordable and mid-range smartphones still hold a firm position in the market
According to a recent report by Counter Point, among the top 10 best-selling phones in 2021, alongside the leading flagship models, there are also some budget-friendly options.
The iPhone SE 2020 ranks 8th in the TOP 10 best-selling smartphones. Source: CounterpointIn this report, Apple's iPhone SE 2020 secures the 8th position in the rankings. This indicates that users not only purchase premium iPhones but also trust the budget-friendly ones.
- Securing 7 out of 10 best-selling smartphones in 2021, has Apple outdone Android?
Revenue share of Samsung's Galaxy A series. Source: CounterpointThe Galaxy A series accounts for up to 58% of the tech giant's smartphone sales, according to Counterpoint's data. However, for a fair comparison, let's take a representative like the Galaxy A53 5G, priced similarly to Apple's iPhone SE, to further discuss how these rivals approach their 'affordable' product lines.
Different Approaches by Apple and Samsung
Recently, Samsung and Apple both launched the Galaxy A53 and iPhone SE 2022, subtly indicating that you don't need to spend up to 15 million to own a good phone. Although these models are in the same price range, in my observation, the strategic visions of the two companies are completely different.
Samsung aims to offer mid-range users the experience of premium featuresSamsung's mid-range phones bring the flagship experience to mid-range devices, providing premium features at a lower cost: similar design, similar features in a lower configuration.
Apple, on the other hand, uses the iPhone SE as a gateway into its ecosystem. Source: MacrumorApple leverages the iPhone SE to attract new users into its ecosystem and utilize its accompanying services. This means that besides sales expectations, Apple also hopes that the 'budget phone' can bring additional value to customers.
iPhone SE for Customers Wanting to Experience iOS
The iPhone SE 2022 carries a design full of nostalgia. Source: Pocket-lintThe iPhone SE retains a nostalgic, traditional design similar to its predecessor, the iPhone SE 2020, but it's enhanced in performance thanks to the powerful A15 chip previously featured in the latest iPhone 13 series.
iPhone SE users can also enjoy additional Apple services. Source: Apple InsiderIf you simply want to use an iPhone and experience the smoothness of iOS, then the iPhone SE will serve your needs well at a reasonable cost. Additionally, Apple is currently offering services like Apple Music, TV, Arcade, etc. iPhone SE users are also a potential long-term customer base.
Users can upgrade or purchase other Apple devices if they're fond of the Apple 'ecosystem.' Source: AppletoolboxThe iPhone SE serves as an 'experience device' with Apple's influence. Apple hopes that someday users will upgrade to newer versions or use additional devices. From there, the market share and sales of this American tech company will continue to rise.
- Hands-on with the iPhone SE 2022 (iPhone SE 3): Old wine in a new bottle, Apple style!
The Samsung Galaxy A53 is upgraded to look as much like a flagship as possible
The Samsung Galaxy A53 bears a design very similar to Samsung's higher-end models.The Galaxy A53 aims to bring premium features to mid-range users. The device boasts a design similar to higher-end models like the Galaxy S21 FE. With the Galaxy A53, Samsung has done a great job in narrowing the gap between premium and budget phones.
Users now have a cluster of highly quality cameras at a much more affordable costDespite its relatively low price, the device still sports a high-quality quad-camera setup. With a main sensor resolution of up to 64 MP, a 12 MP wide-angle camera, a 5 MP macro camera, and a 5 MP depth sensor for better portrait shots.
The 120 Hz refresh rate display makes every frame more vibrant than everThe display on the Galaxy A53 is also equipped with a refresh rate of up to 120 Hz, so you don't need to spend a lot of money on a flagship phone but still get a smooth screen in every movement.
Samsung is forced to use its own chips to optimize costs. Source: Tenzys TechTo bring premium features to a cheaper phone, Samsung had to compromise performance by using the in-house Exynos 1280 chip to achieve a better price point. Compared to Apple's approach with the iPhone SE, the Galaxy A53 might lag behind a bit.
It can be seen that Samsung simply aims to directly market the Galaxy A53 rather than using it as bait for flagship models. Therefore, the A53 will offer a more comprehensive user experience in 2022 with its incredibly good price.
- Hands-on with the Galaxy A53 5G: Price at 9.99 million, Exynos 1280 chip, 120 Hz display
Reference: Cnet
Conclusion
Both the Galaxy A53 and iPhone SE are not just budget phones. These two products show us the visions of their respective competitors. For the Korean brand, they aim to enhance user experience and increase sales. On the other hand, Apple shoots two birds with one stone: increasing sales, market share, and business in associated services. Of course, no matter what, users are the ultimate beneficiaries.
If you're eager to get your hands on some great deals on smartphones. You can check out other products in the Galaxy A series from Samsung and the iPhone SE from Apple through the orange button below.
OFFICIAL GALAXY A
OFFICIAL IPHONE SE
See more:
- iPhone SE 2022 Review: How Important is the Exterior?
- Comparing iPhone SE 2022 and iPhone 11: Which Version is Right for You?
- Galaxy A53 Performance Review: Exynos 1280 Packs a Punch! Great Battery Optimization
- Top Samsung Galaxy A Phones Worth Buying in 2022 Featuring Galaxy A53
