Myeongdong, Seoul is hailed as the heavenly realm of fashion shopping, an unmissable destination for tourists exploring South Korea. Renowned not only for top-notch fashion brands and global beauty products but also as the birthplace of every Hallyu trend.
Tourist Handbook for Myeongdong, Seoul
The Shopping Haven - Myeongdong
Situated in the heart of Seoul, Myeongdong has evolved into a captivating tourist hub, attracting visitors from all walks of life. Each day, over a million people flock to explore this bustling market district.

Experience the bustling streets of Myeongdong day and night (photo by ST)
VNTRIP shares valuable travel insights for exploring Myeongdong in South Korea. Our tips ensure that travelers can navigate this vibrant district with ease, enjoying the sights, activities, and delicious cuisine.
Myeongdong Seoul is divided into two zones: The main area hosts renowned stores like H&M, Zara, Mango, Chanel, while UNIQLO stands out in a large building for shopping enthusiasts. A favorite spot for sightseeing, it attracts many entertainment celebrities and business moguls. Choose from a variety of hotels in Seoul that offer convenient access to both shopping and city exploration.
Indulge in the glamour of renowned beauty stores adorned with luxury at every corner. Ideal for beauty enthusiasts with brands like The Face Shop, Nature Republic, Etude House, Tony Moly, and more.
Explore the hidden gems of affordable fashion in narrow alleys. Myeongdong offers a dazzling array of clothes, bags, accessories, and shoes for every fashion lover.

Explore the bustling fashion boutiques in the pedestrian-friendly Myeongdong district (photo by ST)

In Myeongdong, Seoul, fashion displays are elegantly arranged at various outlets (photo by ST)

Experience the vibrant atmosphere of the Myeongdong market in Seoul during the evening

Indulge in choosing affordable and stylish bags to suit your taste (photo by ST)

Vibrant displays beckon with diverse treasures
Anyone who visits the market must leave with a bag of treasures.
Culinary Delights in Myeongdong – Seoul
For those averse to upscale dining, head straight to the culinary haven. It's a hub of fast bites, sidewalk eateries, specialties, traditional dishes, and affordable eateries.

Captivating street food offerings at the bustling market (photo by ST)
Explore the gastronomic delights of this culinary haven, where popular dishes like kimbap and kimchi await. Myeongdong, Seoul, leaves a lasting impression with its uniquely flavorful dishes, ensuring a memorable culinary experience for every visitor.
Famous eateries in Myeongdong, Seoul
Beyond being a fashion paradise, Myeongdong is also an ideal dining destination. It boasts a diverse array of restaurants serving authentic local cuisine, providing a complete culinary experience in Myeongdong.
Gogung Restaurant
If you're a fan of kimbap, kimchi, mixed rice, and beef, make sure to visit this restaurant! Additionally, you'll be served with delightful side dishes like vinegar-soaked squid and kimchi pancakes.
Price: 8,000 won

Famous mixed rice dish
Experience the charm of Yeongyang Center Restaurant
A culinary icon with over 50 years of history, specializing in tongdak (roast chicken) and samgyetang (ginseng chicken soup). The most beloved dishes, especially during the winter season.
Price: 10,000 won.
Indulge in the delights of Myeongdong Gyoja Restaurant
This renowned restaurant in South Korea is famous for its delectable guksu (small-cut noodle soup). Typically enjoyed with kimchi and mandoo, this eatery is sure to exceed your culinary expectations.
Price: 5,500 won

Small-cut noodle soup
Directions
Taking the subway is the quickest way to reach Myeongdong in Seoul. Opt for trains number 2 and 4 for a swift journey.
If you prefer not to take the subway, taxis are available, but they come at a slightly higher cost.
Explore the suggested shopping paradise with this handy Myeongdong Seoul shopping map.
Discover the most exciting facets of Myeongdong that VNTRIP has shared. Wishing you a delightful shopping experience in Myeongdong Seoul!
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