Buzz
In recent years, many brands have embraced panel solutions like QLED or Nano to enhance color vibrancy on LCD TVs. However, little is known that Sony has been a pioneer in this technology since 2013 with the name 'TRILUMINOS Display,' applied across the entire range of 4K TVs in 2020.
1. Discovering TRILUMINOS Display - Sony's Exclusive Image Technology
In recent years, many brands have been promoting panel solutions like QLED or Nano to bring more vibrant colors to LCD TVs. However, little is known that Sony has been a pioneer in this technology since 2013 with the name 'TRILUMINOS Display,' applied across the entire range of 4K TVs in 2020.
Elevating the Display Technology Across Mainstream TVs
Due to pricing concerns, competitors only apply enhanced image quality technology to premium TV generations. In contrast, Sony not only makes significant upgrades in sound and display optimization for 8K and OLED product lines but also implements a series of improvements on 4K LCD models. The most notable aspect is the application of the premium TRILUMINOS Display color display technology to the entire BRAVIA 2020 range, including even the most budget-friendly products, aiming to provide a classy visual experience for the majority of users.
TRILUMINOS is an image technology that aids in reproducing challenging colors like green, blue, and red. Thanks to this technology, various colors on the TV screen will be reproduced with different shades to deliver a rich and comprehensive color spectrum, something nearly unattainable with traditional LCD technology. With the successful upgrade of TRILUMINOS across the entire 2020 TV lineup, Sony enables consumers to receive maximum image quality at a reasonable cost.
TRILUMINOS utilizes a wide color spectrum to reproduce more colors than conventional TVs
Sony's Exclusive Image Technology
Color display isn't just dependent on the panel; it requires a combination of processing and color technology. Sony excels in portraying exceptional images through TRILUMINOS Display.
Equipping the premium TRILUMINOS Display technology is only part of the story without mentioning the X1 processing - the crystallization of Sony's TV technology research and development over decades, where the pinnacle is the X1 Ultimate, enhancing brightness, vibrant colors, and realism on Sony BRAVIA TVs like never before. Most reputable tech reviews acknowledge that Sony's exclusive X1 chip is in a league of its own.
Furthermore, Sony also incorporates many image enhancement technologies and new features across the entire range of BRAVIA 2020 TV products. For example, the X-Wide Angle screen enhances display capability when viewing content from various angles, addressing the common issue of color quality degradation found in many other LCD TVs.
Sony X9500H 4K TV (left) reproduces images beautifully, with more detail and clarity than other brands' TVs (right) in a direct comparison on a renowned tech forum.
A unique Sony algorithm, along with the crucial Dual Database Process - utilizing two independent databases with tens of thousands of different reference samples to process images. The first database enhances resolution for each object on the screen for sharper display, while the remaining data is used to reduce noise and enhance overall image quality. Combined with Object-Based HDR Remaster, each independent object continues to be analyzed and processed for color improvement, significantly enhancing color accuracy and depth compared to original images. Ambient Optimization - automatically optimizes brightness, image quality, and sound based on real-world conditions to maximize the experience with simple control.
It's evident that Sony leads the way in image optimization by upgrading the exclusive TRILUMINOS display technology for the entire 2020 BRAVIA 4K TV lineup. The product is also equipped with superior sound technology, the cutting-edge Android TV 9.0 operating system with over 5,000 apps, and integrated Vietnamese voice assistant Google Assistant, supporting voice commands from all three regions. The perfect experience from image and sound quality to smart features is the highlight that sets Sony's BRAVIA 4K TV apart from the rest of the market.
