Buzz
With the previous release of iOS 14, Apple introduced a new privacy framework named AppTrackingTransparency (ATT), essentially blocking developers from accessing users' iOS Identifier for Advertisers. This ID is used by advertisers to identify ad targets.
Since its launch, there has been significant controversy surrounding this feature. Mainly, Apple's decision to make App Tracking Transparency mandatory for all apps on its platform since iOS 14.5 has sparked debate. As a result, companies like Facebook have begun to voice concerns that this feature will impact small businesses on their social media platforms as advertising revenue is expected to decline.
Now, ahead of the official release of iOS 14.5 next week, Facebook has directly sent notifications advising users not to use the App Tracking Transparency feature on iOS and iPadOS devices.
Both the Facebook and Instagram apps on iOS convey a message about how the upcoming iOS update could negatively affect small businesses on this platform.
Currently, following the iOS 14.5 update, all apps including Facebook and Instagram want access to users' IDFAs, or in other words, tracking users across third-party platforms requires user permission. So, whether you want apps to track you or not is up to your choice.
On the other hand, it's worth noting that not allowing apps to track on platforms will not affect your app usage experience in any way. Apps will still function normally. However, the only difference is that you won't receive any targeted ads, and advertisers won't be able to track your online activities on other apps to deliver personalized ads.
Therefore, not allowing apps to track activities seems like a safe option, especially if you are extremely concerned about your privacy.
